Websites can get very hectic, especially when the search engines seem to love new content being added to your website, and as their way of thanking you for keeping it up to date they keep you at a high ranking on search results or in some cases move you even higher. However, it can become messy, ... Read more...
Over the past years, Google has started giving more and more favour to their local businesses, which obviously supply them with a huge amount of combined revenue in AdWords revenue (Google’s main income source). However, the recent Google local pack change has seen some local businesses complet... Read more...
Websites like YouTube are continuing to grow in popularity and there’s no sign of them slowing down any time soon. In fact, even Facebook has been pushing the use of videos on their newsfeeds by making them auto play for their users. So you really shouldn’t neglect using videos on your website o... Read more...
Taking advantage of the different seasons, events and even unique days can be a HUGE cash surge for businesses of any size. Christmas is the main season to aim for, as this is when people are actively taking out their credit cards to provide the best Christmas for their family and friends and likewi... Read more...
It seems like every single year the online marketing world changes. Google actively goes out to make it almost impossible to rank your website and states that those who build links naturally have nothing to be afraid of. Sites like Facebook change their rules and only allow 20% text in advertisement... Read more...
Social media is huge right now and businesses are beginning to catch on to these platforms and use them to generate more of a social presence and more importantly more business too. After all, the more places you are marketing and advertising your business, the higher chance you have of a potential ... Read more...
Reaching new audiences with your website or blog is important. The only way you can sustain such projects is to make sure that people are seeing your efforts. The most important and longest-lasting endeavour a brand can accomplish on this front relates to search engine optimization. While paid searc... Read more...
There are many different ways in which to promote a website or blog, with each method producing different results. In the world of content creation and marketing, the overall goal is to drive traffic to a page or website. Once the visitor arrives, the goals in terms of what the visitor should do may... Read more...
One of the most powerful marketing tools any beginner in marketing can utilize, Facebook ads presents a world of opportunities to marketers. With customizable fields for demographics, interests, behaviours and more, it is no wonder that social media advertising – and Facebook advertising in partic... Read more...
Content marketing can be a very rewarding – and frustrating – experience for bloggers, brands and businesses. The ability to reach new audiences has never been greater. From email and social media to paid advertising and search, there are many venues through which new markets can be targeted. In... Read more...