SEO is always evolving and if you are refining your strategy for 2023, you need to know what to expect including the challenges you are likely to face. Various reports are already circulating about the state of SEO in 2022 and the challenges coming in the following year. Here are some of the things ... Read more...
Every SEO knows that link building is one of the most important parts of SEO. The problem is that link building can be a time-consuming and tedious activity that takes a long time to see results. What if there was an easier way to build links and see fantastic SEO outcomes in a little while? Unders... Read more...
While businesses are going online by creating websites, many people are making money by blogging. What both of these groups have in common is that more than 40% of them are using WordPress as their content management system of choice. WordPress has been around for a long time, with alternatives like... Read more...
Every marketer is looking for marketing channels which produce the best results and with the best return on investment. Push notifications and emails are two of the most effective marketing and communication tools that help increase conversions and sales. They are different, should be used in differ... Read more...
Businesses have been moving online in large numbers recently with the number of people spending money on online stores increasing. Regardless of the service or platform a business uses to sell its products, providing a great user experience is a must in such a competitive business environment. Busin... Read more...
Popups can be a great lead generation and conversion tool, but you have to know that they work differently on mobile than they work on desktop. You need to design them the right way otherwise they could hurt your conversions and overall SEO. Getting them right, however, can produce amazing results f... Read more...
Keywords are crucial for SEO. If we understand what people will be searching for (the keywords or phrases), it becomes easier to create content and optimise it for these keywords and phrases. Most people evaluate keywords on how much traffic they could bring, how difficult they are to rank for, and ... Read more...
Usability is crucial for any website that wants to provide a great experience. Usability is not only about how the website is designed or the design elements it uses but also about the content within it. Written content can improve or destroy user experience depending on several factors. Improving t... Read more...
If you have ever done SEO, you likely have heard about Yoast SEO. Yoast SEO is a free SEO plugin for self-hosted WordPress websites that can help you improve certain aspects of your SEO. Yoast SEO also has a premium option that gives you even more optimization options and features. Whether you are c... Read more...
Elon Musk completed his takeover of Twitter and one of his first actions was to remove some of its top leaders. In addition to some of his other actions, this is a clear indication that change is coming to the “bird” app. With contradictions between what Musk says and the direction he seems to b... Read more...