When first starting out, new business owners tend to have a range of different goals in mind, including rapid business growth and quickly increasing recognition and popularity for their new venture. But, one of the main things that many new business owners learn very quickly is that overnight succes... Read more...
As a company begins to grow, evolve, and even change its direction there can come a time where you need to start hiring for positions you didn’t need to fill before. A creative director is one of those positions where people don’t always hire them from the start, but the position holds a lot of ... Read more...
There are a lot of businesses that sell products or offer services that can be heavily discounted to gain more customers. Sometimes these discounts can be nominal, time-based, exclusively tied to another offer, or are simply used as a means of familiarising potential customers with their companies. ... Read more...
A lot of businesses look forward to Black Friday to boost their sales numbers for the fiscal year, do first-time business with loads of new shoppers and strengthen their positions within their given niches. At the same time, Black Friday sales and promotions are often so hectic that business owners ... Read more...
Before infographics, business owners mainly stuck to adding relevant images to their blog posts to give readers a visual reference. Those that wanted to be more impressive commissioned collages of sorts, which were juxtaposed of impactful graphics and stock art, to attempt to compel their customers.... Read more...
Millennials, the youngest consumer category aged 18 to 45, now arguably make up the largest group of consumers on the planet, so it’s in your best interest to get well acquainted with this generation. While advertisers are working overtime to draw in the younger crowd, it’s important to note tha... Read more...
There’s no shortage of SEO software and tools designed to help business owners perfect their on and off page SEO, but many of them are not terribly well suited for startups. Before you can work diligently to improve the SEO presence of a business, the public first has to know that it exists, as we... Read more...
While there is a big push to find new customers, there is just as much emphasis on gaining loyalty from existing customers so they continue to do business with you. So how do you go about earning their loyalty? We took a look at different tips and ideas and have listed the top five that you can star... Read more...
Have you just opened up your first Instagram account? Are you looking at other accounts wondering how they get as many followers as they do? It’s not just luck, there are steps you can take to help ensure you attract big numbers and build your list of followers rather quickly. The fact is that mor... Read more...
In order for a business to thrive and be successful there needs to be a staff of talented individuals that are driving it forward. With all the talk of a talent shortage lately, it’s only natural to get a bit worried. So, here’s the question, are you unwittingly creating a talent shortage in you... Read more...