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Why Loyalty Schemes are Key for Improving Customer Retention Levels
Comments Off on Why Loyalty Schemes are Key for Improving Customer Retention Levels, 25/11/2016, by in Online Business

Customers aren’t always loyal to a particular brand or retailer, but they generally have preferences.  These preferences aren’t set in stone and they can change if a customer has incentive to spend his or money with a different company. This is why it is crucial to formulate loyalty schemes tha... Read more...

Why Your Customers Aren’t Engaged and How to Turn It Around
Comments Off on Why Your Customers Aren’t Engaged and How to Turn It Around, 24/11/2016, by in Online Business

Exposure is no longer the main metric on which you should measure the success of your internet marketing campaign. User engagement is valued more than exposure, making it the current target to aim for. Even search engines now value user engagement more. Google started tracking time-on-site and ot... Read more...

How to Run an A/B Test in Google Analytics
Comments Off on How to Run an A/B Test in Google Analytics, 23/11/2016, by in Google, Online Business

Google Analytics is one of the best tools to have in your SEO and site optimisation arsenal. The main function of Google Analytics is to provide site owners with information on traffic and user behaviour, but there are additional tools and functionalities that can be used to achieve different goals.... Read more...

How to Improve Conversions from Twitter Ads
Comments Off on How to Improve Conversions from Twitter Ads, 22/11/2016, by in Marketing, Social Media

Twitter is a great social media to be on, especially if you want to benefit from real-time user engagement and in-the-moment interaction. Twitter is also a great platform to share new content and to promote your website. You can always take the long route and do everything organically, but Twitte... Read more...

The Ultimate SEO Checklist for Startups
Comments Off on The Ultimate SEO Checklist for Startups, 21/11/2016, by in SEO, Start Up Businesses, Web Design

A website is one of the most important marketing tools for a start-up. Even with a strong social media presence and a lot of media coverage, a start-up still needs a good website to act as an anchor for all of its internet marketing efforts. It may not be possible to cover all of the necessary SE... Read more...

Social Media Branding: Why a Consistent Online Presence is Important
Comments Off on Social Media Branding: Why a Consistent Online Presence is Important, 20/11/2016, by in Online Business, Social Media

Social media is a big part of a brand’s internet marketing campaign and online presence. The top social networking sites are useful for more than just generating traffic. They are great places to build your brand and maintain a strong online presence. Of course, it is also necessary to maintain a ... Read more...

Tips for Cutting Business Expenses
Comments Off on Tips for Cutting Business Expenses, 19/11/2016, by in Online Business, Start Up Businesses

There are several ways to stay competitive in today’s saturated market. You can invent new products that meet customers’ demands perfectly. You can also spend time building strong, personal relationships with viewers and customers online. More importantly, you can lower your overhead costs and b... Read more...

AdWords vs SEO: Which is the Best Choice for You
Comments Off on AdWords vs SEO: Which is the Best Choice for You, 18/11/2016, by in Marketing, SEO

SEO or Search Engine Optimization is one of the best ways to attract traffic. With more than 60% of today’s internet traffic coming from search engines, allocating the majority of your internet marketing efforts towards SEO can prove to be effective in the long run. AdWords, on the other hand, ... Read more...

How to Grow Your Business with Limited Time
Comments Off on How to Grow Your Business with Limited Time, 17/11/2016, by in Online Business, Start Up Businesses

When first starting out, new business owners tend to have a range of different goals in mind, including rapid business growth and quickly increasing recognition and popularity for their new venture. But, one of the main things that many new business owners learn very quickly is that overnight succes... Read more...

Does Your Company Need a Creative Director?
Comments Off on Does Your Company Need a Creative Director?, 16/11/2016, by in Online Business

As a company begins to grow, evolve, and even change its direction there can come a time where you need to start hiring for positions you didn’t need to fill before. A creative director is one of those positions where people don’t always hire them from the start, but the position holds a lot of ... Read more...

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