The life of a content creator is constantly under scrutiny by the public and the creator alike. In order to continue impressing audiences and ensuring that optimal content is delivered, new ideas and methods must be considered on a perpetual basis. This can often lead to writer’s block or a lack of fresh inspiration, which is a total buzz-kill for those who rely upon new ideas to keep their readers happy. Fortunately, creating content is more about the quality rather than the quantity, and there are some pretty fundamental elements that go into creating content that people will enjoy and will share. Below, we’ll discuss some basic rules that you’ll want to follow in order to create content that is worth sharing.

Create Brilliant Titles

The first element for creating great content – as funny as it may seem – relates to the title. One measurement of good content is whether people are willing to even consider reading it, and for that, a great title is essential. When pinging users with titles that fail to inspire, the result will be lacklustre no matter how good the content. In order to create a great title, focus on bluntly asking a question, providing a solution, or tantalizing the senses. We’ve all seen the structure used in infamous clickbait titles (“You Won’t Believe What Happens Next”), as well as list-style titles (“Three Ways the Experts Create Content Worth Sharing”). Likewise, being straightforward – with a basic “How-to” format – can produce excellent results depending on the audience.

Do Your Research

Nobody wants to read an article claiming to provide insight, only to find out the content of the article is pure conjecture. In order to earn trust with readers and boost your SEO potential, providing users with cited facts and links to various sources can make a huge difference in how individuals perceive your advice. This can be a real authority booster and will often result in more shares within a given audience or niche. Other blogs and writers will also be more willing to link back to your content – in the form of a recommendation in one of their own posts, or in a round-up – if there is supporting evidence to back up your authority on a given topic.

Seek More Feedback

Feedback from those who don’t have a bias is essential in determining the quality of content beforehand. Whether you are a freelancer or have a marketing team, there are always options for having the content evaluated ahead of publication time. By gauging the thoughts and opinions of different people who may or may not be invested in the outcome of the post, you will be able to get a better idea of what others think when they see the content. Sharing content is maximized when a large segment of the reader base finds the content truly informative, engaging or persuasive. By pinging users who may be loyal readers, friends, or co-workers before publishing, you’ll be able to find out what can be improved to increase the chance of virality.

In order to boost the chance of success in regards to sharing, experts utilize several tips and tricks. Among those, they make sure to create tantalizing titles, seek feedback before publishing, and do their research. These elements combined will help improve both the substance and appearance of your content, making it more desirable to readers.