Most websites are set up with the aim of selling goods or a service but if no-one can find your website you will never reap the success that you dream of.  Choosing the best keywords and key phrases for your site is one of the most important things that you will do as a webmaster as this is the not only a great way to increase your site traffic but it is also the best way to increase your targeted traffic.  The more targeted your traffic is, the higher your conversion rate will be.

Think Before You Start

The reason why many new webmasters fail is because they don’t have the first idea about keyword optimisation and its importance in an SEO strategy.  If you are thinking about starting a website for the first time, your keywords and key phrases should be one of the first things you consider so as to avoid having to edit all of your content at a later date.  The sooner you decide on your keywords, the sooner targeted traffic will find your site, and the more natural your keywords will appear in your articles.  You can always tell when someone has edited their content to include keywords at a later date and it’s not always successful.

The Keyword Suggestion Tool

There are a variety of ways to complete keyword research but if you are new to keyword optimisation and don’t have the money to pay for an expert to help you, your best bet is to use a free keyword tool.  We at Pingler have a Keyword Suggestion Tool which is very simple to use and can give you a few ideas concerning which keywords to target.  All you need to do is enter your keyword into the search box, for example ‘baby toys’ and you will then be presented with a selection of keywords that are related to this targeted keyword.  The Pingler Keyword Suggestion Tool discovers keyword suggestions from a variety of sources including Google, Yahoo and Wordtracker to help you compile a list.

What Next?

Once you have compiled a list of keywords, the next thing you need to do is find out how much competition each keyword has.  The Google Keyword tool can help you with this.  All you need to do is type in your chosen keyword and the tool will tell you how many people search for your keyword each month and how much competition there already is on the web for this search term.  Ideally you want to be looking for highly searched keywords that are relevant to your site and have very little competition; but keep in mind that it is possible to appear on the first page of Google for any keyword if you implement a good SEO strategy.

When writing content for your website you need to include your keywords naturally and be wary not to spam.  A keyword density of 2-4% is recommended for most webpages.  You should make sure that your content is unique and not copied from anywhere online too unless you want to risk being blacklisted.  When your content is published and your keywords are in place you can then focus on backlinking strategies to further increase your page rank.  Good luck.