Whether you have a small blog that wants to make an impression on Facebook or a larger company that is well-established within key search results, a solid marketing strategy is necessary for success in the digital realm. Not all marketing campaigns are created equal, nor do they have to be: even a small entity can make a relatively big impression if they understand what exactly they wish to obtain from the campaign and use targeted methods to achieve said result. In the past, marketing was expensive and usually had to be done in broad fashion due to the lack of technology and advanced targeting features we now have available. Fortunately, businesses can use a variety of marketing tools today to reach their audiences effectively – the effort does not end there, though. In the following article, we will talk about three easy tips that you can use to boost your marketing potential and ensure your time is well-spent.

Know Your Goals

Most first-time and small-scale marketers often jump into the world of advertising – whether that be through pinging search engines like Google or using social media marketing – without a concrete game plan. This can be the biggest mistake that any marketer can make, leading to lacklustre performance and resulting in wasted revenues. Why are you marketing to a specific audience and what do you hope to gain from that? If you do not have the answers to these types of questions, then do not spend one red cent or minute of your time on marketing. You must first develop concrete goals and know how you can implement them. This is the cornerstone of marketing and is the only way you can be sure that your marketing efforts are having the intended effect.

Use Variation

Once you have goals laid out, you can then begin to implement your true marketing strategies. For most, this will mean running ads in one market or another. Whether you are utilizing a social media network such as Facebook or taking advantage of Google AdSense, you will want to create multiple advertisements with slightly different elements to see which ones work best. This is usually referred to as A/B testing and can be the best way to quickly weed out your weaker attempts at marketing. Those who only use one or two different ads will most likely spend more money on wasteful marketing tactics in the long-run than those who run a few more variations from the get-go to see what consumers respond to and what they do not.

Continue to Engage

The third tip that can help rapidly boost your marketing potential is to engage with each of your campaign and the individuals who find their way to your landing page via you pinging search engines and social media. This may be your Facebook page or a blog post, but there will no doubt be individuals who comment or ask questions. You can use this as an opportunity to build rapport while stimulating the overall discussion; research shows that interaction tends to snowball.