Before infographics, business owners mainly stuck to adding relevant images to their blog posts to give readers a visual reference. Those that wanted to be more impressive commissioned collages of sorts, which were juxtaposed of impactful graphics and stock art, to attempt to compel their customers. Today, infographics are used to combine visual graphics with the written word to paint a complete image, tell a story and share detailed information. Infographics are created to explain company histories, explain unconventional theories and breakdown complex ideas into bite-sized messages. No matter what your company is in the business of, infographics are vital, and they can significantly improve your present marketing campaign.

How Infographics Work

Infographics themselves are kind of a novel idea. Programs like Adobe Photoshop have been utilised for years to merge text and images, usually to generate advertisements and contextually illustrate basic images to readers. Because images and text are usually separate entities, even if they are related, readers must go back and forth in order to get the idea of what they convey together. By contrast, infographics explain ideas and concepts more fluidly because they combine images and text into one end product. There are images contained within infographics that flow to small portions of text. Those portions of text go on to flow to the next series of images.

This makes infographics as entertaining as they are important, as far as disseminating information is concerned. Unlike videos, readers of infographics don’t have a predetermined amount of time to absorb what it is that an idea is conveying. In other words, infographics capture readers because they are colourful, detailed and inviting. They make readers instantly feel comfortable, and they don’t feel pressured to click play or do anything on their part besides move their eyes.

Why Infographics Appeal to Internet Users

Text can be skimmed to sum up what a piece of content breaks down. Images are either complementary, or contain vital details that almost need to be studied. On the other hand, videos are popular with Internet users as well, and are sometimes used to supplement web pages and text content. Infographics are a fairly recent addition to the tools that businesses have been using to provide information to readers, and they have been well received for a couple of different reasons. With social media, infographics have been trending because they are easily sharable. Web users can post an infographic just as easily as they can an ordinary image, but it contains a larger wealth of practical data.

Where to Use Infographics Within Your Marketing Strategy

You can use infographics in literally every part of your business, from marketing to training materials. Placing an infographic on a section of your website that previously provided a lot of confusion to readers can help to retain more traffic. If you decide that you are going to use infographics on your social media pages, make them exciting, unique and expressive.

Once you get the hang of it, infographics really provide businesses with a flexible way of creating viral and engaging content that doesn’t require a specialist degree. You don’t have to be a world class artist or a wordsmith to create fun infographics, and you have a lot of room to customise the message your company is sending. Feature infographics in your marketing strategy to give your customers a new way to consume vital data.