Remembering just how crucial the concept of exposure is to any brand is consistently needed to remain committed to marketing in general. Whether your brand is generating email campaigns or growing its social media presence, understanding why these various elements of marketing are important also helps guide each strategy toward optimal results.

With content marketing in general, there are numerous reasons why brands should invest – and remain invested – in the concept. Even for the smallest of brands, content marketing is a proven strategy that can deliver results when executed properly.

Today, we’ll look at why brands need to invest in content marketing and what they can expect to receive in exchange.

Content Marketing Is Easily Scaled

Embracing marketing strategies that can grow over time – and without excessive growing pains for the brand itself – is fundamental to any broader approach. Content marketing specifically allows for scalable growth that continues to exponentially deliver results over time.

Take an informative blog post as one example. Initially, it may not drive much traffic other than when shared via email campaigns or on social media. However, once it starts pinging search engines and rising through the SERP rankings, traffic driven to your website through it can grow exponentially.

Who doesn’t want to use marketing techniques that continue to deliver growth on their own and can be expanded as necessary? Unlike many other options, content marketing offers both.

Content Marketing Delivers for All Platforms

One of the markings of a great marketing strategy is how versatile the approach is: in other words, can the same techniques be used across a variety of platforms, mediums and channels while still being effective?

Content marketing is one such example. Creating content is the basis of most organic forms of marketing regardless. Whether you’re sharing links via email in an attempt to convert subscribers and generate leads, or sending out video content on social media, most forms of content marketing can be used in a variety of settings.

Even when utilizing paid marketing approaches, content is often ideal if not outright required. The best ads generally utilize brand-specific content, so content marketing really rests at the heart of any broad-based marketing effort.

Content Marketing Is Affordable

Many forms of marketing require a substantial upfront investment. Others might require no inherent one-time commitment costs, but eat up large amounts of revenue over an extended period of time. With content marketing specifically, you aren’t fixated upon budget costs to the same degree because you don’t need such budgets to churn out quality content.

For what some brands are spending hundreds of thousands of dollars per month on, other brands are allocating a mere fraction of that to enlist an army of content creators and marketers. Rather than pinging search engines with ads and paid pitches, they’re instead churning out premium content that builds leads, enhances social media, improves SEO and more.

It should be obvious by now why content marketing is important and what it can do for your brand. Given its price, flexibility and scalability, content marketing is for many brands a best friend with regard to cultivating brand awareness and growth.