Using Google Analytics to Increase Visitors to Your Site

10 comments, 17/07/2011, by , in Google

One of the best ways of increasing visitors to your website business is to clearly understand the visitors you currently attract and then use that information to attract more. One great way of gaining that information is by using Google Analytics. This simply means placing a defined sample of code on your site. Once installed, Google Analytics collects data continuously and puts the information together in a report every 24 hours. You can therefore view this information on a regular basis to see the effects of marketing efforts or adding content to your website.

Let the code do its job for a reasonable period of time and then log into your Google Analytics account. You will see your dashboard and a number of different options from which to choose. Some of these options are as follows:

Visits and Site Usage: lists the number of visits to your site differentiated by number of unique visitors, page views and pages viewed per visit. One feature which new users struggle to understand is the “bounce rate”. This is simply the ratio of visitors who chose to leave the site after viewing just one page. A high bounce rate indicates that visitors do not find your content particularly interesting and therefore you should work to improve site content.

Map Overlay: this feature allows you to see from where your visitors originate. There is a drill down facility which also allows you to obtain more detailed statistics.

Traffic Sources: this allows you to see if traffic is coming from search engines, directly by users typing in the URL of your site or is being referred from another site. The thing to watch for is that you have a significant proportion of visitors coming from search engines which denotes that your search engine optimization is working effectively. People don’t normally find a site by typing the URL unless the site is very well known.

Content Overview: a very useful feature which shows the most popular pages in rank order. These pages are popular for a reason – you just need to discover what the reason is and then use this information to improve other pages.

The use of Google Analytics is a great way to increase your traffic for free – but you need to take action on the information!



  1. July 17th, 2011 13:23

    Another key feature of Analytics is to see on what keywords visitors found your website via search engines.


  2. July 17th, 2011 16:16



  3. July 21st, 2011 21:35

    Thanks for this wonderful article.Now I can use google analytics with much more ease and use all the stats provided by google


  4. July 24th, 2011 3:38

    thanks for sharing, i will use google analytic to boost up my keyword


  5. July 29th, 2011 9:11

    If you use GA to find out what KW’s your visitors are typing in the SE’s to reach your site, and then you further optimise your site for those KW’s you are sure to increase visitors especially if the KW’s being used to find your site are not currently your primary KW’s. Hope this makes sense
    KW – keywords
    SE – search engines
    GA – google analytics


  6. August 2nd, 2011 0:59

    nice tips..thx for sharing.i will try it


  7. April 20th, 2012 16:54

    for additional, good idea submit the article on social bookmarking … Might will be better…btw, try to submit it on my site…thank you…:)


  8. April 26th, 2012 19:58

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  9. August 16th, 2012 1:41

    I have been browsing online more than three hours today, yet I never found any interesting article like yours Using Google Analytics to Increase Visitors to Your Site | Pingler Blog. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.


  10. January 30th, 2013 20:42

    i simply like the article, this is true that is very insightful and helpful for me personally as well as i belive for other too


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