Understanding Domain Authority and Page Authority

4 comments, 10/05/2013, by , in SEO

Page AuthorityImproving search engine optimization can be complicated, time consuming and ultimately very frustrating for any web developer who is simply trying to gain a little bit more exposure. With so many terms out there for various actions designed to boost search engine performance, many webmasters simply throw their hands up in the air and give up on the concept entirely. Fortunately, a bit of clarification can go a long way – in this case, understanding the two main measurements of what constitutes solid SEO performance. In this article, we’ll discuss the concepts of domain authority and page authority so you can get a grasp on what each means and how they affect your visibility.

Domain Authority

This metric is used to make general assumptions about how well a given domain will do in search results when pinging for SEO. Usually, domain authority can be linked to a few key variables: the relation of the domain name’s validity to search results, the amount of time the domain name has been in existence, the amount of content that appears on the domain and the number of total links both on the site and linking to the site. These variables in aggregate give you a pretty good idea of how well a domain will perform against others in a head-to-head match-up for exposure on search engines.

Page Authority

While it is somewhat similar to domain authority, page authority measures the likelihood that a given page will do well in set search results as opposed to an entire domain. This often is irrespective of the content of the page, meaning that at least in small part, domain authority plays a role in page authority. Page authority, however, has more freedom and flexibility to be influenced in the short term than domain authority; by crafting quality content, for instance, you can increase the likelihood that a given page will perform better in search results.

Affecting Domain Authority

It is quite hard to directly impact the influence domain authority can have on your site. In many regards, domain authority is a long term measurement of success and validity of a particular domain and as such, a newly minted website cannot realistically expect to develop domain authority in a short period of time. The best individual way in which you can grow your domain authority is to increase the number of strong backlinks you have coming to your website, as well as making sure links on your website are abundant – rather than creating a large piece of content, for instance, break that down into several independent pieces and link them together to create more synergy.

Affecting Page Authority

Much like domain authority, affecting page authority can also be difficult. Fortunately, improving the prospects of a single page is much easier when pinging for SEO than it is when dealing with an entire website. While having quality content will not directly improve your page authority, it will help accomplish some of the same goals that come with improved page authority: namely, higher rankings in relevant search results. Over time, this strategy in combination with link building can build a page’s authority to the point where it becomes self-sustainable.


  1. December 29th, 2015 5:45

    Well, I am new to this field, and recently got to know, that Domain Authority is a vital factor, as it increases the reputation of our blog in advertisers eye’s, but I was not aware of the fact, How can I increase domain authority quickly.

    Now, after reading this article, I have a little bit of confusion, Will nofollow links help me increase DA or not?

    And how much time it will take my blog to get good domain authority?


  2. March 14th, 2016 16:24

    Hmm… a nice post about DA.


  3. April 13th, 2016 10:06


    I am Linda, I own number of websites and I have hired people for SEO of all those sites, but Lately I myself learning something about technical stuff, which can help me handle my site son my own and latest i learned about Domain Authority and I have been working on it in past few months.

    But despite having good internal Linking and god content, Most of my sites Domain Authority is around 15-20 which I think is not good, as I love to attract more advertisers and without having Good Domain Authority, it is tough to attract high paying advertisers.

    So, what basically, I want to ask here, is there any way to increase Domain Authority quickly, I mean in 2-3 Months?

    ~ Linda


  4. May 17th, 2016 12:37

    Indeed a great post about domain authority.

    Domain authority is the most popular website metric developed by Moz. It is said that If the Domain authority of any site is high then that site will perform better in search engines and will gain more traffic.

    Domain authority help us to determine to quality of a site.

    To improve domain authority, We must have to gain quality backlinks and should must have to maintain the content quality on our website.

    Having high DA helps a lot while ranking any content in SERPs.

    I am glad that you have covered detailed article on it. Thanks for sharing it with us. 😀


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