How You Can Begin Building Domain Authority Today
All too often, brands have difficulty achieving meaningful visibility when they’ve first opened their virtual doors. After all, how can a new brand expect to be known by anybody? However, this is a catch-22 of sorts: without visibility, nobody can know about you; without traffic and engagement, it’s very difficult to rank in search results.
Ultimately, the concept of brand authority is a meaningful yet often overlooked aspect of SEO, content marketing and brand management at-large. With that being said: what can newer brands do to begin building domain authority immediately?
Let’s take a look at a few simple tips you can begin employing immediately.
Commit to Link Building
Domain authority is rooted in a few broader core concepts, but the presence of links pointing to and from your website is a huge element in the process. The more people who are pinging URLs back to your website from their own websites, the more indicators search engines have in believing that your content is trustworthy and authoritative. This in turn can translate into increased domain authority over time.
However, it is worth noting that not all links are created equal. Buying links or generating links through spammy or otherwise questionable websites may actually harm your SEO potential and domain authority. As such, keeping an eye on all backlinks is integral to building and maintaining domain authority.
Improve the Mobile Experience
Did you know that a majority of people using search engines every day are accessing content via mobile devices? From billions in developing nations with only a mobile phone to access the internet, to those on-the-go and performing locally-relevant searches, any website today that wants to maximize domain authority has to provide a mobile responsive experience.
Given that mobile-friendliness is now a ranking factor and the lack thereof actually impacts numerous scores for authority via Google and other search engines, there is very little rationale in not investing in a mobile-responsive design for your website. Fortunately, many mobile responsive solutions exist that can convert existing websites into mobile-friendly content with little to no work on your end.
Focus on Technical Concerns
There are many technical concerns for any website when seeking to improve domain authority over the long-term. Much like with SEO, improving these technical elements can lead to better outcomes, improved rankings and more visibility. What are some of the most common technical concerns to optimize for better domain authority?
First and foremost, it’s a great idea to register your website with each search engine’s tools suite (such as Google Search Console & Bing Webmaster Tools), which can help ensure you’re pinging URLs to all pages and contents to these search engines. Ensuring that your HTTPS certificate, XML sitemap and robots.txt files are in optimal condition is another big concern. Using breadcrumbs, meta descriptions and tags in all relevant elements and pages is another meaningful way to ensure maximum domain authority is achieved.
Earning domain authority is a gradual process; in many cases, it can take months or even years to earn truly powerful influence in this regard. However, you can begin the process of improving domain authority starting today: by using the guidance in these aforementioned areas, you’ll be able to position your website on the path toward influence with users and search engines alike!