Three Quick Changes to Ensure Your Website Is Mobile-Friendly

0 comments, 22/07/2016, by , in Google, Web Design

Mobile-FriendlyAs mobile devices continue to become the most popular method for browsing the web, a variety of institutions – social media networks, search engines, email services, and more – are moving to accommodate these devices. In some cases, the changes are meant solely to accommodate this new audience. In other cases, the changes are comparable to decrees, in that failing to embrace them can cause problems for your brand or business (think Google’s penalties for mobile-unfriendly sites). There are several major changes that have to be made in order to guarantee compliance with mobile devices in this regard, but today, we want to focus on three smaller, quick changes you can make to further improve your standing with mobile users.

Turn Off Auto Play

Mobile users are working with a different user experience than traditional desktop users. Your website will be experienced in a completely different way by these visitors. Because of this, it is important to consider what may be an annoyance to mobile users. One major element is the auto play feature many websites use for their videos. While it is important to capture the attention of visitors and promote your offerings, auto play on mobile devices can eat up bandwidth, slow down mobile connections and otherwise make navigating the website more difficult for mobile users. When pinging servers with content, be sure to alter this option  for your mobile-friendly site.

Carefully Select Fonts

With most mobile devices featuring screens that are a fraction of the size of traditional desktop and laptop monitors, you want to carefully consider how font face and size can impact user experience. Not all fonts render well on screens, and this is even truer for mobile devices. Always go with a font that is clean, crisp and easily legible even at small sizes. Likewise, mobile-friendly websites must consider the overall size of the font for their mobile-friendly site versions. Too small and it becomes a pain to read, requiring the visitor to zoom in and constantly scroll. Too big and you take up too much valuable space, requiring the visitor to scroll all the same. Clarity, legibility and user experience must be the three most important considerations for font selection when dealing with mobile users.

Carefully Space Elements

Whether you’re dealing with direct links, buttons, radio menu options or something entirely different, it is important to remember the resolution issues at hand with mobile devices. With smaller screens, it can be very easy to click on something that you did not intend to click on. This can create a frustrating experience for visitors who are using mobile devices and can actually increase bounce rates when they repeatedly experience this problem. In order to fix this issue, be sure to properly space buttons, images, links and other elements in such a way that there is enough space between them to avoid mis-clicks.

Pinging servers on your website with the intent of serving mobile users is now a mandatory act. With a majority of internet traffic now originating from mobile devices, you need a quality mobile solution in order to connect with users, appear prominently in search, and convert visitors into customers, subscribers and members. What other aspects of a mobile website are important to you as a mobile user, rather than a blogger or webmaster? Let us know below!

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