After COVID19 changed the world of digital marketing and content marketing quite a lot in 2020, there are several trends for 2021 that are set to make even bigger waves. When it comes to content marketing, things are changing in tech and search, paving the way for new ways of working and different ways to engage with an audience. Marketers and business owners are investing in content creation even more in 2021, with consumer needs at the forefront.

Prioritizing Consumer Needs:

After a tumultuous year for the industry in 2020, there is now a running theme of prioritizing meeting consumer demands and expectations. With the events of 2020 leading to more people spending time online, getting things done online, and making use of online shopping and online services, the need for excellent customer service and consumer demand-meeting was higher than ever. Following the needs of consumers has never been more important, particularly when it comes to getting answers and insights to important questions when creating content.

Organic Content:

‘Organic’ might be a term that is thrown around a lot in content marketing, social media, and SEO. However, in 2021, there is beginning to be a new meaning to organic content, with organic production one of the top trends across the industry. 2020 saw a decline in the use of formal or overproduced content, and a rise in the use of down-to-earth, relatable videos and other forms of content that helped to humanize brands in a time of crisis, which is set to continue.

Social Causes:

The COVID19 pandemic brought a lot of social inequalities and issues to the forefront of our minds, and content marketers are becoming much more aware of these issues when creating content. It has now become more important than ever for business owners and marketers to understand and discuss how content can be used to support and make changes to these problems in 2021.

More Than Sales:

In 2021, people are no longer motivated by just a purchase and are looking to spend their money on brands that are doing more to establish better connections and build stronger relationships with then as a customer, which is where content marketing will come in. Inclusive and purpose-driven marketing is on the rise and content is now key to help brands communicate their values on a range of different topics rather than simply promoting products and services.

Audio Content:

From written content to video content, and now audio content is set to be big business in 2021. Podcasts in particular have been on the rise for the past few years and the COVID19 pandemic saw a huge boom in podcasts with more and more people listening to them to pass the time at home. As a result, an increasing number of brands are now adding podcasts and other forms of audio content to their marketing strategy.

2020 changed a lot for content marketing, and as we get close to the halfway point of 2021, there are several exciting trends that are starting to take hold and change the industry even further this year.