Arguably the single-largest multimedia content platform in the world, YouTube serves up more than one billion video views to its audience every single day, and a majority of internet users report having a YouTube account that is actively used. Because of this dominance, it is not hard to understand ... Read more...
With more than two billion active worldwide users, YouTube can be considered the largest social media platform on the planet. While not conventional in terms of its offerings in relations to other social media outlets, YouTube has always focused on a simple premise that other platforms are increasin... Read more...
TikTok has had a popular run in the United States, but with its era apparently at a close, there is demand for similar content mediums. Much like Vine once dominated the short video content format on social media, TikTok exploded in growth over two years due to its inherent simplicity and flexibilit... Read more...
Easily the most popular multimedia platform on the planet, YouTube now commands a huge control of the video market. From everyday enthusiasts who like to create their own videos to major corporations seeking to market their content, all roads more or less run via YouTube when seeking to boost video ... Read more...
Video marketing is increasingly becoming a dominant force in brand management and content creation. Many people prefer to digest content in video format rather than read standard text. There are multiple reasons for this, including more people being on-the-go and using mobile devices to declining at... Read more...
Many content creators have found success and even fame via the internet, but those who have harnessed YouTube to its fullest potential arguably have had the most impact. Brands built off the platform can easily reach millions of unique visitors each month, driving large sums of clicks, subscriptions... Read more...
Building a successful video empire on YouTube takes lots of time and effort. Not only do YouTubers have to please their target audiences with ample content offerings, but they must also satisfy the vast array of algorithmic factors that determine who sees what (and when). While there are numerous fa... Read more...
Virtually everybody knows that search engine optimization remains one of the most important tactics in being discovered by audiences. Brands with better SEO get better visibility in search engines, leading to more clicks, purchases and other desired actions. While an incredible amount of energy gets... Read more...
Video marketing continues to grow in popularity, in large part due to the proliferation of mobile devices that allow billions to access multimedia from anywhere. This dynamic cuts across multiple mediums: on social media, via email and even in custom paid ads, video embeds are now possible. This com... Read more...
Developing a fan base – whether you are a personal blogger, online business or mega corporation – is essential for many reasons. Not only can such a base help get the word out about products, services and content, but they also will return time and time again to enjoy your offerings. For those i... Read more...