When starting out your online business/brand or moving an existing presence to the web, the first course of action is usually to create a website for consumers and visitors to access. There is a careful balance that must be maintained between style, accessibility and the ability to edit the overall ... Read more...
With each passing year, the internet becomes home to more and more personal information that – if put into the wrong hands – could bring devastating consequences for those to whom it belongs. We not only have responsibilities as individuals to keep our own information safe, but we also have that... Read more...
If you want a truly customized and professional website built from scratch, then you have probably considered building a website with the use of code or hiring an outside developer. Content management systems like WordPress have exceptional flexibility but in a variety of cases they are not suitable... Read more...
In the world of SEO, content creation and marketing, there is a constant need to be aware of the elements that search engines and users alike both want to see. Between keyword optimization, conversion efforts and reader persuasion, there is a lot to consider when determining what you'll say and how ... Read more...
Advertising and digital marketing – much like SEO – are very broad, encompassing concepts that require knowledge across several areas in order to be successful. The concept of conversions is a popular topic in digital marketing and SEO discussions due to the fact that it can represents one of ma... Read more...
You’ve chosen a domain name, found a great hosting provider, created accounts on Facebook and Twitter, and have told your customers all about your social media presence. But no matter how hard you try, you’re not seeing any increase in your business. What gives? The likely problem is that ... Read more...
Whether you're involved in social media management, content marketing or various areas of SEO, it helps to understand the basic components of what is going on. Many people learn the nature of these components in a rather backward fashion: they start out by experiencing the situation, then break down... Read more...
There are a number of reasons as to why you might decide to uproot your current blog or website and move it to a different platform. Perhaps you've found a more affordable and/or reliable hosting plan, or maybe you started out on a free hosting service and are ready to transition to something more p... Read more...
By now, you have no doubt heard just how much traffic on the web comes through mobile devices. Within the next couple of years, it is expected that a majority of internet traffic will be through mobile devices, leaving many webmasters and bloggers wondering how they can better capitalize upon this t... Read more...
For years, HTTPS has been around, predominantly as a way to verify that a website is both secure and legitimate – as opposed to some websites that operate as a fly-by-night entity. While it is relatively easy to obtain a HTTPS certificate for your domain, this has still served as a decent metric o... Read more...