Without a solid content foundation, no online brand, business or blog can hope to navigate the turbulence that comes with long-term digital presence. Whether your focus is via search engines, social media or email marketing, persuading audiences is a quintessential component of success. At the core ... Read more...
For the longest, content creators have been under substantial strain to create a never-ending flow of content. In many ways, this seems like – and can be – a good idea: your brand never runs out of new content to market, you can more effectively utilize other platforms such as email marketing an... Read more...
Research shows that one of the biggest reasons why customers ultimately abandon carts or never follow through with a purchase is a lack of information. Even when not tied directly to the product(s) in question – for example, shipping policies – the effect of not knowing can be enough to keep t... Read more...
Most websites tend to be rather complex in terms of their offerings. With dozens or even hundreds of unique pages, finding specific pieces of information can be challenging for someone who is not familiar with it. As such, it is generally a good idea to have a central location where the most common ... Read more...
Content creation is certainly one of the most time-consuming elements anybody will encounter when curating and developing a brand. You not only have to appeal to the tastes and interests of your audience, but you also have to consider how search engines and other platforms will view said content. At... Read more...
Many websites – whether they be for non-profit brands or businesses – offer various forms of assistance to users and customers. The ability to quickly obtain answers and – if needed, assistance – can make the difference between a conversion or sale for you versus one for your competitor. All... Read more...
Long gone are the days in which webmasters and businesses could produce thin content, hoping that it would be enough to please readers and search engines alike. With more demanding requirements from both of these groups, content now must contain a minimum level of value and detail in order to be per... Read more...
At the core of all of your efforts – SEO, marketing and brand management – exists the notion of content. From e-commerce stores to niche blogs, there is a need for the content that is being displayed to be informative, engaging and benefit-laden. Without this, users will run away from your websi... Read more...
We all run into hurdles and brick walls from time to time when it comes to ideas for content creation. We may have spent weeks or even months at a time producing piece after piece on a particular topic, only to realize that we're now seemingly out of fresh ideas to cover. Even in niche categories, h... Read more...
It is disappointing when you spend a lot of time creating your latest piece of content for a website or blog, only to discover that nobody is interacting with it. Often, we may ask ourselves what in particular we did wrong – was it the topic, the format, the title or the content itself that led to... Read more...