Video has emerged as one of the most important parts of any team's marketing strategy. Studies show video has the highest returns on investment on any marketing media format. However, marketers still face challenges when getting their video marketing strategy off the ground. We have looked at severa... Read more...
With more than two billion active worldwide users, YouTube can be considered the largest social media platform on the planet. While not conventional in terms of its offerings in relations to other social media outlets, YouTube has always focused on a simple premise that other platforms are increasin... Read more...
Video marketing is increasingly becoming a dominant force in brand management and content creation. Many people prefer to digest content in video format rather than read standard text. There are multiple reasons for this, including more people being on-the-go and using mobile devices to declining at... Read more...
As the internet becomes a more competitive place for most brands, finding new ways to attract attention is a must-do exercise. With more mobile devices and content than ever, people are turning to new and more diverse ways to enjoy news, information, entertainment and more. Rather than reading while... Read more...
With more daily views than all but a few websites worldwide, YouTube is a very popular platform. It should surprise nobody that content creators from all walks of life have turned to the platform as one way to get the message out about their brands, ideas and products. Anybody can create a YouTub... Read more...
Excellent content creation and curation is at the core of every brand's successful strategy to reach more people. Whether you offer products, provide services or supply information, there is a need for content to attract large numbers of people and endear them to your brand. Many brands in the prese... Read more...
Quickly approaching search engine-levels of both organic and paid content marketing campaigns, social media continues to allow brands and businesses unprecedented access to consumers and audiences. This valuable life-line for brands is largely facilitated by powerhouses such as Twitter, Facebook and... Read more...
Every brand dreams of that special viral moment: the instance in which their brand and its content comes front and center for the entire world to see. The demand for this is so great that there are entire industries that exist solely to create content that'll garner attention from the masses in thes... Read more...
Every business or brand should understand the power and importance of marketing. By associating your brand with a variety of characteristics, emotions and even colors, you help to paint a picture that remains in the minds of those who come into contact with it. Multimedia productions – such as bus... Read more...
Rising through the ranks of Google SERPs is a dream for most businesses and blogs that wish to attract new attention. As SEO continues to be a primary component of most successful marketing strategies, it's only natural to want to improve your performance in this regard. As Google has expanded over ... Read more...