Customer service may now be a more important concept in the world of business and brand management than ever before. The reason for this is rather simple: customers have more choices than ever before when it comes to where they can shop, and so inferior customer service can turn off customers who wi... Read more...
The internet has made so many things possible for small brands and businesses. Perhaps the most important is the ability to get the word out about your causes, products or services. Social media exponentially increased the visibility factor for brands, many of which have found their own niches on si... Read more...
Some brands and businesses face a series of growing pains once success has been achieved. This can result in many different decisions needing to be made in a variety of areas, which can create a whole order of magnitude more stress for CEOs and managers. Whether a business is based solely online or ... Read more...
Social media has exploded in terms of growth and usage in the past five years. What was once a niche concept for teenagers and college graduates has exploded into a worldwide phenomenon. The power of social media to drive traffic and influence public opinion now rivals that of search engines. This i... Read more...
Whether it's an event in real life or on the web, there are few successful event organizers and brands that ignore the power of social media when it comes to planning. The ability to reach and make impressions on large numbers of people cannot be understated; it is through social media that even sma... Read more...
Social media has opened the world up to everyone. In many respects, social media can be classified as internet 2.0: where the internet made it possible to connect with information and individuals from all over the globe, social media made it possible to do the same on a niche level. Brands and busin... Read more...
Social media marketing and content creation are extremely important in today's world of online brand management. Without social media engagement, brands can miss out on a ton of valuable lead generation, traffic and commerce. Because of this, engaging with your audiences and fan-bases through sites ... Read more...
The world of social media can be a demanding and hectic environment for business owners and content creators. The internet moves even faster than normal on sites like Facebook and Twitter, which means you have to work hard if you want to keep up with the competition and entertain your audience. Many... Read more...
Being active on social media is necessary for any brand or business. While there can be many different types of social media marketing angles to consider depending on the type of niche your brand inhabits, there is a universal importance when it comes to engaging with your target audiences in every ... Read more...
Any marketing strategy is based on the concept of synergy. This means in essence that a marketing campaign on one medium is usually designed to refer people to another source and from there, convert them and try to encourage engagement across additional mediums. For instance, a paid search campaign ... Read more...