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Posts tagged with seo

Why Google Shopping is a Powerful Platform for E-commerce Businesses
Comments Off on Why Google Shopping is a Powerful Platform for E-commerce Businesses, 27/06/2022, by in Google, Making Money, Online Business, SEO

If you run an online business, Google Shopping could be a powerful platform for you. It allows businesses to serve ads following a search. Because the ads posted are highly relevant and displayed prominently, Google Shopping can benefit your business in numerous ways. For businesses that are not usi... Read more...

Why You Should Optimise Your Content for “Near Me” Keywords
Comments Off on Why You Should Optimise Your Content for “Near Me” Keywords, 16/06/2022, by in Online Business, SEO, Start Up Businesses

People who want to find a business or service near them will often use a keyword followed by the words “near me”. These searches have become quite common as the number of mobile users has increased. These search results have also been enhanced by the fact that a lot of people now leave their loc... Read more...

Does Word Count Still Matter in 2022?
Comments Off on Does Word Count Still Matter in 2022?, 23/05/2022, by in Blogging, Google, SEO

In SEO, the debate about whether word count matters or not has been raging for decades. Some say that it does since machines need lots of words to understand content while others say this is not true. With so much debate raging online it is time to examine if word count still matters. What Google S... Read more...

Are Pop-ups Harming Your SEO?
Comments Off on Are Pop-ups Harming Your SEO?, 28/04/2022, by in Google, Online Business, SEO

Pop-ups are one of the most effective marketing mediums on a website because they have an estimated conversion rate of over 10%. Because of this, they have been used on different types of websites since they became popular in the mid-2000s. However, their inclusion on a website is not always benefic... Read more...

3 Actionable SEO Tips for Shopify Websites
Comments Off on 3 Actionable SEO Tips for Shopify Websites, 14/04/2022, by in Online Business, SEO

Shopify as a platform does a lot of the SEO work for you, but that doesn’t mean that you can’t do things on your end to improve on some of the work they’ve done. You can still tweak your titles and meta-descriptions to make your site more visible and target high search/buying intent keywords. ... Read more...

How to Optimize Internal Links
Comments Off on How to Optimize Internal Links, 07/04/2022, by in Online Business, SEO, Web Design

Internal links are crucial for two important reasons: they are an important ranking factor, and they are essential for a great user experience. Internal links help direct search engine bots to important content, helping them make connections between different pieces of content, thus helping more pag... Read more...

A Guide to Page Experience Ranking Signals
Comments Off on A Guide to Page Experience Ranking Signals, 04/04/2022, by in Google, SEO

Google announced in 2021 that it would include page experience signals as part of its search engine ranking criteria. Google seems to be focused on the experience that users get on web pages, resulting in this change to their ranking algorithm. If you have not heard of the page experience ranking si... Read more...

The Top 4 Metrics to Track in an SEO Campaign
Comments Off on The Top 4 Metrics to Track in an SEO Campaign, 28/02/2022, by in Marketing, SEO

Creating an SEO marketing campaign takes a lot of time and effort, so it makes sense that you will want to know how well it is performing. In the world of SEO, this task is difficult without knowing what to look for. After all, there are countless metrics available for you to track, which is why we... Read more...

How to Use the robots.txt File to Your Advantage
Comments Off on How to Use the robots.txt File to Your Advantage, 21/02/2022, by in SEO, Web Design

The robots.txt file can make or break your website and unless you know exactly what you are doing, it’s not something you should play with. However, that being said, once you know what it does and how to use it, you will understand just how important it is. By understanding exactly what the robots... Read more...

Other Major Search Engines You Should be Targeting in 2022
Comments Off on Other Major Search Engines You Should be Targeting in 2022, 17/02/2022, by in Marketing, SEO

For 20 years, Google has more or less dominated as the world’s preeminent search engine. While a variety of other contenders have come and went over the years, Google has consistently remained on top, capturing 80-90% of global search traffic as of today. Another oft-mentioned alternative, Bing... Read more...

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