How to Write Better Email Subject Lines
The need for several different forms of internet marketing is now stronger than ever. In order to make the most – and best – impressions on people, you have to reach out to them through a variety of methods. One of the most common, popular and efficient forms of marketing – email marketing – is tried, tested and true. There are many different reasons why you should be marketing to subscribers, members or customers via email, but none of that matters if you can’t get people to read your emails. Today, we’ll discuss some tips on how to write better email subject lines and get your content in front of as many eyes as possible.
Mention Their Location
The more personalized an email subject line is, the more likely somebody is to open it. By referring to where a person lives, you can boost overall open rates and find new ways to start pinging users with information. The psychology behind this is quite simple: the more relevant and localized an email appears to be, the more interest something will have in it. The great thing about geographic tagging in this aspect is that it can be done by virtually any brand. Whether you are a non-profit or e-commerce store, there are plenty of potential reasons why you can and should mention someone’s location in the subject line.
Make It Short
Long email subject lines are less than optimal these days. One primary reason is that a majority of people first see their emails on a smartphone or other mobile size, where screen size and resolution are both limited. This means that the amount of subject line real estate available is shorter than on a desktop computer. When pinging users with subject lines that attempt to persuade, you need to keep this in mind and keep it short. No more than eight to ten words in the subject line is ideal, as this will ensure you stay on message and that everybody can fully read what it is you’re saying regardless of device.
Mention Their Interests
A good email marketing campaign will constantly be trying to collect specialized information from each person on any mailing list. Some of this information can be used to further customize the ability to collect additional subscribers in the future, but most can be incorporated to better target your lists. Any great email subject line will be sure to mention that person’s interests as indicated by their engagement and interaction with your brand and its prior emails. The simple reality is that readers are far more likely to open an email if the subject line contains words that resonate with their interests. With people now receiving more emails than ever before, it is an effort in preserving one’s sanity. This can also boost email open rates merely because it tells what the email is about.
By keeping your email subject lines short, mentioning their interests and referring to their location, you can dramatically increase email open rates – by as much as fifty percent. What is your current average open rate via your campaigns? Has that number went up or down recently? Tell us what it was that brought you here below in the comments.