Countless brands – whether they operate in a non-profit capacity, sell products or provide services – need shrewd marketing strategies to assist them in gaining exposure. Ultimately, brands must cultivate an audience and following that finds their content and offerings valuable. There are numero... Read more...
Developing a comprehensive marketing strategy for a brand takes plenty of patience and effort. Regardless of whether the brand is a small business or a Fortune 500 company, understanding key components of your audience, the platforms they use and other core marketing tactics is essential for long-te... Read more...
For many years, entrepreneurs and brands have sought to generate full-time incomes or offset operating costs through the use of affiliate marketing. Still a very popular option for brands of all sizes, affiliate marketing helps brands create additional content and earn commissions on any purchases m... Read more...
For almost 30 years, the internet has helped users connect with one another, find information, locate products and even enjoy entertainment. The nature of how people find these solutions has morphed over the years, with revamped variations of age-old services like search engines and new incarnations... Read more...
Building a healthy, viable and ever-growing audience for a blog is arguably among the top concerns of any blogger. Without a consistent flow of traffic, blogs tends to die out fairly quickly – and without a flow of first-time readers and visitors, future growth becomes quite difficult. Undoubte... Read more...
As the holiday season kicks into full swing, cultivating the right marketing strategies for each channel and medium should be on the mind of every brand. Established brands in particular have many forms of marketing to consider, ranging from organic forms of exposure on social media and search engin... Read more...
Social media has proven to the biggest digital marketing revolution for brands in years, offering unfettered access to audiences of billions around the world. With a sophisticated array of targeting functions available on most platforms, brands can easily filter out consumers and focus on ideal audi... Read more...
As the holidays approach rapidly, many brands are focusing on the season due to its immense potential for generating revenue and driving traffic. Many brands that sell products and services earn large percentages of their profits during the final three months of the year, and it is because of this t... Read more...
Years ago, the most common forms of marketing universally centered around text-based content. From blog posts to PPC ads, brands focused on pitching their products and services via text because it was simple and because many lacked mobile devices with fast internet speeds. The game has changed, howe... Read more...
Arguably the most important aspect of digital marketing is content creation. While some brands can focus directly on product promotion, many others must create alluring forms of content to attract audiences and generate attention. Standard written content is an excellent way to absorb ideas and t... Read more...