Social media is huge right now and businesses are beginning to catch on to these platforms and use them to generate more of a social presence and more importantly more business too. After all, the more places you are marketing and advertising your business, the higher chance you have of a potential ... Read more...
Whether you engage in basic content marketing or another form of digital marketing that revolves around product and service promotion, the need to adequately reach target markets is crucial. Historically, marketing has featured some pretty standard elements that generate success. Older audiences are... Read more...
As broadband and mobile speeds become faster, devices become more powerful and social media becomes more adaptive, the demand for multimedia continues to increase. Digital marketers are well-aware of the current implications of video and how it can affect overall performance in a variety of mediums.... Read more...
The final quarter of every year presents ample opportunities for content creators and marketers alike to seize upon a virulent demand for information, products and services. With a disproportionate amount of money spent during the holiday season, many e-commerce businesses and brands sink or swim ba... Read more...
B2B marketing is an especially competitive segment of marketing. Failure to adequately understand developing trends and how they can affect your potential industry can make the difference between inevitable success and failure. Unfortunately, all too many B2B marketers fail to anticipate the changes... Read more...
Multimedia content is a cornerstone of content creation in today's world of mass internet consumption. Merely relying upon simple blog posts with text will no longer generate interest, enthusiasm or even enough attention from search engines in order to be a viable marketing entity, which means that ... Read more...
As the ever-widening world of technology makes it possible for everyone to interact with others from all across the world, brands and businesses are faced with a simple yet important challenge: how can we effectively engage with developed and existing markets while tapping into new opportunities? As... Read more...
Brand fatigue is a serious problem. Like most people you are probably inundated with hundreds of emails from brands you have shopped with, companies you have dealt with, and speculative offers of products you might be interested in. So what do you do with all these emails? Yes, you guessed it: they ... Read more...
It’s hard work running a small business. The chances are good that you will make hundreds of mistakes on your first year alone. Some of them you’ll recover from; others you might not. Unfortunately, marketing mistakes are not always easy to recover from, but if it happens to you – and it proba... Read more...
Social media has become increasingly mainstream over the last ten years and these days pretty much everyone from 8 to 80 uses at least one social media network on a daily basis. But whilst you probably frequent sites such as Facebook in your personal life without giving it much thought, it is vital ... Read more...