The task of focusing on local SEO is in many respects the same as focusing on SEO at-large. Where the two differ is of great importance, as it can make the difference between brands that reach a mile wide and an inch deep, and vice-versa. You have a much smaller audience to cater to when focusing on... Read more...
As search engine optimization continues to become more complex and rankings in search results become more contested, new strategies and targets for brands continue to emerge. Small businesses and brands cannot realistically expect to rank highly in more generic search results, as the competition is ... Read more...
Search engines decided many years ago that serving results based on geography was simply intelligent. Thus was born the world of local SEO, which now features prominently in many search queries on mobile devices. With entire sets of algorithms built around the rankings of locally-relevant results, m... Read more...
Several years ago, local SEO was the internet equivalent of the Wild Wild West. With virtually no major competition in even some major urban niches, smart brands were able to move in and dominate in various SERPs. Today, however, there is much more competition and the playing field for local SEO doe... Read more...
With the world of SEO becoming almost too competitive, many brands and businesses are looking for new and more niche ways to compete. One of the areas that has gained attention in recent years is local SEO, which allows brands and businesses to compete for specific SERPs and keywords within a small ... Read more...
There was a time when people gave little thought to local SEO, and many saw it as nothing more than a novelty. But things have changed immensely over the last few years, and as new players are competing for the ever shrinking piece of prime real estate sitting atop Google's search results, local SEO... Read more...
Business owners and marketing professionals alike are always on the lookout for new SEO trends that might affect their business in a positive or negative way. One area that has received a fair amount of attention is local SEO practices. This is an area where new trends seem to be popping up, which l... Read more...
As the nature of SEO continues to become more complex and competitive, brands and businesses are seeking new ways in which to make names for themselves. Unfortunately for many, competition in generic search engine results pages – even in niche ones – can often be difficult territory to break int... Read more...
As if the generalities of search engine optimization weren't already difficult enough, many brands are finding themselves in the position where learning more about local SEO is essential for success. Local SEO utilizes many of the same tenets as traditional SEO, but helps brands target more relevant... Read more...
An increasing number of physical businesses and stores are discovering the benefits that the internet and search engines can provide them. While some businesses may enjoy loyal customer bases who know them on a first-name basis, the increasing amount of competition in today's world of commerce is re... Read more...