In many ways, local SEO is the new face of SEO. In a world in which search engine optimization is more competitive than ever before, it has become necessary for brands to target specific niches in order to be successful. First, it was specific keywords focused on global audiences. Today and with so ... Read more...
Whether your brand is a large entity that serves a diverse crowd throughout the world or your brand caters to a local audience, it is necessary to reach as many people through search as possible. Some brands derive large amounts of traffic through social media, direct mail and email advertising, but... Read more...
As search engine optimization has become more common, it has also become more difficult for brands to break into the biggest and most common search queries on the web. Despite these challenges, the nature of SEO continues to move forward and to present new opportunities for brands and businesses tha... Read more...
Local SEO considerations have increasingly become important to many brands that have made the decision to compete within smaller and smaller niches, allowing them to be more effective. While competing for national or global SERPs can sometimes be possible, many brands have made the decision to focus... Read more...
Many brands rely upon local support and traffic in order to maintain successful web presences. Brick and mortar brands in particular need a combination of foot traffic and web traffic in order to remain viable. Much can be gained from being in a position of prominence within local Google results –... Read more...
It has been said by many prominent SEO experts and enthusiasts that the future of the game is in local SEO tactics. As the internet becomes more and more competitive and crowded in broader search results and even generic niche searches, local SEO is the last frontier in which websites and brands can... Read more...
With a new year upon the world, many are considering what new tactics will be necessary to stay relevant in the world of SEO. Whether you are a humble content creator in charge of a blog or a marketing guru that manages a niche product store, it is important to know how to reach out to and successfu... Read more...
All too often, local brands make the mistake of targeting large audiences in the pursuit of bigger and better profits. Not only is this often unreasonable if you are a local brand or business, but you may even miss out on the realistic, local traffic that you could be attracting. In order to get the... Read more...
In the pursuit of an ever-optimized search engine presence, millions of webmasters have sought out exposure in key local search results as a way to reach targeted audiences. In the past, many simply ran paid advertising campaigns in various geographical niches to reach these desired audiences, but G... Read more...
As the internet becomes a bigger and bigger hemisphere for commerce, social media and information, millions of webmasters suddenly find the need to compete in smaller and smaller niches in order to reach more relevant audiences. In the past, it was rather easy to reach out to millions of internet us... Read more...