Whether you have a one-page website, a lead capture page, or want to create a page you will be sending targeted traffic to, making sure that it converts well is very important. A good-looking page doesn't always translate to conversions, and you can't make changes based on what you think will conver... Read more...
In these highly competitive times, online brands must utilize every advantage and tactic available to them. This can include a variety of strategies, but the end-all, be-all goal for most brands is to attract as much traffic as possible. There are many ways in which this can be done. From organic... Read more...
Attracting people to your website is often only the first of several goals. Once there, you likely want them to engage in one or more actions, whether it be reading and sharing an article, commenting on a post, making a purchase or subscribing for future updates. In order to do this, you need a f... Read more...
One of the most effective ways to generate conversions – whether they be subscriptions, purchases or any other action – is through the use of a landing page. These elements can help to bridge the gap between an ad or post and the final action you wish your visitors to take. Through these pages, ... Read more...
The struggle to generate leads in a highly competitive world where countless impressions are made daily is tougher than ever. Online retailers, blogs and brands must fight with one another for visitors' attention spans, while at the same time not alienating visitors with too many ads and pitches. La... Read more...
Calibrating your website's SEO is a consistent and technical process. With search engine algorithms, user experience, marketing efforts and content creation all affecting how others see your brand via the prism of SEO, it's a constant dance with changing times. SEO is well-known as a pervasive eleme... Read more...
Any form of content or product marketing requires a variety of tactics in order to be successful. Without a strong effort and a series of marketing elements in place, ad dollars, time and energy will all be wasted. As such, maximizing the chances for success make absolute sense. There are many diffe... Read more...
The purposes of a landing page can be just as vast as the websites and interests that they serve. In order to effectively channel people from social media and email onto your website and beyond, the design of effective landing pages is necessary. Unfortunately, many people new to the game of marketi... Read more...
The amount of success you can expect to enjoy from marketing efforts – and therefore, the amount of traffic, conversion or sales you'll procure – is largely determined by how well your landing page is optimized. A poorly designed landing page will no doubt send viewers scattering or fail to focu... Read more...
In the pursuit of online lead generation, we jump through some serious hoops. Between content marketing, promotion, SEO and advertising, it can feel like we’re a mile wide and an inch deep at times. The last thing you need after all of this is a landing page that appears to be functioning but is n... Read more...