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What is the Reasoning Behind Google’s ‘Local Pack’ Changes
Comments Off on What is the Reasoning Behind Google’s ‘Local Pack’ Changes, 22/11/2015, by in Google, News

Google is known for changing things in its interface and algorithms without much (or in fact any) warning, leaving internet marketing specialists to discover changes and try and figure out what kind of impact they will have on the online marketing and business world! One such change happened a few ... Read more...

Google’s Local Pack Changes – Making Sure Your Local Business Doesn’t Suffer
Comments Off on Google’s Local Pack Changes – Making Sure Your Local Business Doesn’t Suffer, 15/11/2015, by in Google, News, SEO

Over the past years, Google has started giving more and more favour to their local businesses, which obviously supply them with a huge amount of combined revenue in AdWords revenue (Google’s main income source). However, the recent Google local pack change has seen some local businesses complet... Read more...

Three Simple Filters to Improve Google AdWords Use
Comments Off on Three Simple Filters to Improve Google AdWords Use, 06/10/2015, by in Google, Marketing

Google AdWords gives bloggers, website owners and marketers in general the ability to promote products, services and features via search in a way that organic search cannot immediately provide. Rather than spending weeks, months or even years building reputable search ranking and visibility, bidding... Read more...

Changes to Google Local Pack – How to Respond Effectively
Comments Off on Changes to Google Local Pack – How to Respond Effectively, 05/10/2015, by in Google, SEO

Local SEO considerations have increasingly become important to many brands that have made the decision to compete within smaller and smaller niches, allowing them to be more effective. While competing for national or global SERPs can sometimes be possible, many brands have made the decision to focus... Read more...

Exploring Ways Local Businesses Can Boost Web Traffic
Comments Off on Exploring Ways Local Businesses Can Boost Web Traffic, 28/09/2015, by in Google, SEO

The days in which instant and total recognition of brands online to the entire World Wide Web are largely over. With so much competition existing these days, it is nearly impossible for businesses to quickly ascend the rankings of search and reach visibility in dozens of different markets. Enter the... Read more...

Why Does Google Hate My Pages?
Comments Off on Why Does Google Hate My Pages?, 21/09/2015, by in Google, SEO

There are many different algorithms and reasons as to why Google assigns each particular page to a given spot in search. As the years have progressed, Google has become increasingly more complex with respect to its ranking algorithms, making it (purposefully) more difficult for webmasters to guess t... Read more...

Old Content: How to Deal with It
Comments Off on Old Content: How to Deal with It, 12/09/2015, by in Google, Online Business

Old content never dies. Instead it just stays online, gathering metaphorical dust. You probably haven’t given much thought to your outdated and old content: once it’s posted, you don’t really need to. But with a new Panda update on the horizon, content is being put in the spotlight once again,... Read more...

Is Google Waving Goodbye to Google+?
Comments Off on Is Google Waving Goodbye to Google+?, 10/08/2015, by in Google, Social Media

For several years, Google has attempted to inject life into its social media network, Google Plus. With arguably the largest user base for a variety of applications and services, it only made sense to Google that the adoption of its own social network would be – in the long-term – a successful e... Read more...

Quick Tips for Avoiding Hits to Your Google Rankings
Comments Off on Quick Tips for Avoiding Hits to Your Google Rankings, 08/08/2015, by in Google, SEO

It can be a nail-biting experience when waiting for the latest set of changes to algorithms by Google. Whether it's Panda or Penguin, a variety of changes in each rendition can either improve or hurt your overall rankings in Google SERPs. Despite the concern for these changes, the vast majority of r... Read more...

Reasons Why Your Pages May Not Be Getting Indexed
Comments Off on Reasons Why Your Pages May Not Be Getting Indexed, 02/08/2015, by in Google, SEO

The quality of content we serve up to readers and search engines today is crucial to our long-term performance in all aspects of web marketing. We can often find ourselves innately focused on a variety of quality aspects in order to please our readers, but quantity still remains important in a few k... Read more...

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