Any social media presence requires dedication in order to thrive; without new content being published on a daily or regular basis, people will naturally begin to check less and see updates less often. When combined with the complex algorithms that sites like Facebook use to determine who sees what, ... Read more...
Around for over fifteen years, Google once was little more than a project started at Stanford University. In its early days, many weren't willing to give Google the time of day due to heavyweights like Yahoo dominating search, but over time, the word spread that Google offered superior search result... Read more...
Facebook, much like Google, has a variety of algorithms and quirks that determine who sees our pages and how often they are seen. Because of this, millions of page owners are trying to get the most out of their fanbase and likes by updating regularly and using a variety of other tactics to boost rea... Read more...
With so many different perspectives and ways to phrase things on social media these days, it can be easy to fall accidentally into a social media nightmare. The internet has long been known as one quick way to say something innocent and be perceived guilty soon thereafter. A quick thought may turn o... Read more...
Social media is one of the best tools that any marketer can have for boosting brand recognition, community engagement and product promotion. While millions of brands and causes now are active on social media, many fail to properly engage their customers and fans in ways that produce true, long-term ... Read more...
We have seen the transition on many websites: where standalone accounts were once used, shifts to Facebook login for comments have occurred in recent months. One of the most controversial was the Huffington Post, where thousands of users refused to continue commenting or reading after using the awar... Read more...
As Facebook continues to dominate the world of social media, we hear a lot about how marketing through this platform is the way to go. While we always recommend using a variety of marketing tactics to get the word out about your brand, there is never any harm in focusing a bit disproportionately on ... Read more...
Everyone on social media will tell you that a post is as only as good as its visibility. This aspect of social media is innately understood by marketers and social media gurus, who rely upon tried and true methods of getting their message delivered to the masses. Whether you already have a developed... Read more...
Whether you are building a huge social media empire or have just begun targeting a local clientele, you know that the power of social media is essentially unrivalled when it comes to marketing and brand awareness. Many people start out with the best of intentions but soon fall short when their optim... Read more...
As huge changes are coming down the pipeline for Facebook pages, it may be more important than ever to learn how you can use Facebook to grow an audience organically. In the past, connecting with others and spreading a message was very simple and had few restrictions when it came to who would see yo... Read more...