Whether it is via social media, search engines or an entirely different platform, marketing campaigns only work if people actually pay attention to your ads. Without a compelling message, good imagery and decent copy, even the largest ad campaigns are destined to fail. However, even good campaigns s... Read more...
Blogs and websites have sought out ways to be more competitive for years. As more and more entities work their way into every imaginable niche online, it becomes more difficult with each passing year to dominate among a particular audience. As such, any new strategies or potential methods for attrac... Read more...
Most businesses use social media to build a community for their brand. It’s a great tactic, but social media is not fool proof and unless you approach your social media channels in the right way, you won’t achieve the level of customer engagement you are hoping for. Here are some tips to help yo... Read more...
Exposure is no longer the main metric on which you should measure the success of your internet marketing campaign. User engagement is valued more than exposure, making it the current target to aim for. Even search engines now value user engagement more. Google started tracking time-on-site and ot... Read more...
Search engine optimization is a huge component in brand visibility, performance and sales in the online world. Without search engines, a huge portion of organic traffic is suddenly inaccessible to brands that thrive on a combination of organic and paid engagement. As such, finding ways to maximize S... Read more...
It wasn't too long ago that all marketing and advertising efforts revolved around brick and mortar models. Without the internet, it was essential to reach people via mail, billboards, television and other formats in order to make an impression. In the past twenty years, many brands have moved onto t... Read more...
The world of social media can be a demanding and hectic environment for business owners and content creators. The internet moves even faster than normal on sites like Facebook and Twitter, which means you have to work hard if you want to keep up with the competition and entertain your audience. Many... Read more...
There's a lot happening on Twitter, so it's very likely your tweets won't really be noticed (unless you're a Kardashian). So is it really possible to reach a wider audience with your tweets, and get your followers more engaged? The happy answer is yes. Let's go through a few of those ways... Sh... Read more...
There is a well-documented need for social media engagement in today's world of online interaction, but many brands find it difficult to drum up excitement for their products, services or messages. Social media can be an unforgiving place when it comes to brands with boring messages and untested tac... Read more...
Ensuring that your audience is satisfied is important, no matter the line of work. Your “audience” might be customers at a restaurant, or movie-goers at a theatre. On the web, your audience will often be individuals who arrive at your website or social media profiles in search of content to abso... Read more...