With one of the world’s oldest digital mass communication methods still going strong – email – many have wondered how best to maximize its effectiveness with newer forms of communication. For practically everyone, social media instantly comes to mind. This platform has allowed billions of peop... Read more...
While marketers and content creators alike continue to explore new and exciting ways in which to distribute their content, the most reliable and efficient way in which to do so when balancing time, effort and money is email. Email marketing is easy to do, has virtually no cost (unless you use a soph... Read more...
Recently, we covered some basic themes on how to create great email subject lines for your subscribers, ensuring that they read your emails. Email marketing remains one of the best and most influential marketing strategies if for no other reason than it costs virtually nothing to use, and practicall... Read more...
Yesterday, we discussed which types of email subject lines can really get you into trouble long-term with your subscribers. Wearing down people with misleading or sensationalist headings will result in them viewing your emails with disdain each time they arrive. It's not just about avoiding the bigg... Read more...
Email marketing remains a steadfast component of any marketing guru's arsenal. While a variety of more advanced and seemingly effective strategies have emerged in recent years, the classic email still offers true effectiveness where it counts: a targeted list of those who have demonstrated interest ... Read more...
With another year quickly approaching, content creators and marketers alike are trying to find new ways to expand their reach, increase conversions and boost overall traffic. Perhaps the oldest method of digital marketing that still retains much of its power, email marketing, can be highly effective... Read more...
Still one of the most effective ways in which to build a relevant audience, drive traffic to your site and earn revenue, email marketing has come a long way since its first days. Because those who subscribe to your email updates are naturally interested in what you have to say, you have a much bette... Read more...
Still just as powerful today as it was ten years ago, email marketing remains a formidable medium through which businesses, brands and other entities maintain a steady line of communication with customers and subscribers. While there are plenty of other ways out there that can be used to reach indiv... Read more...
Known for ages as an effective way to reach audiences and persuade them, email marketing continues to be a powerful force in the world of marketing. Despite the fact that we may think we ignore the piles of emails we receive each day, email marketing has been shown to generate higher click-through r... Read more...
In the past few years, a long standing debate has occurred over both the benefits and drawbacks of email marketing and social media. With ardent advocates for both and a fair number of criticisms and concerns about each tactic, many have wondered whether email or social media marketing offers a clea... Read more...