Developing an e-commerce website is an involved process that entails a lot of steps. One of these steps is testing. All pages have to be tested before they go live. This is also true for any additional pages added to the website or application later. In this article, we discuss why doing this is so ... Read more...
If you run an online business, Google Shopping could be a powerful platform for you. It allows businesses to serve ads following a search. Because the ads posted are highly relevant and displayed prominently, Google Shopping can benefit your business in numerous ways. For businesses that are not usi... Read more...
Etsy remains the most popular online marketplace for small business owners and entrepreneurs selling handmade, vintage, or custom items. While it is very popular, it is not the only option available. One thing you might not be happy with about the platform is its fees which can be quite high for som... Read more...
More and more companies are pivoting to e-commerce because that is where the clients are. The Covid pandemic restrictions led to an upswing in online shopping, and this has continued up to the present. How can you tell if your business is ready for e-commerce? Here are ten signs to look out for. Is... Read more...
Shopify as a platform does a lot of the SEO work for you, but that doesn’t mean that you can’t do things on your end to improve on some of the work they’ve done. You can still tweak your titles and meta-descriptions to make your site more visible and target high search/buying intent keywords. ... Read more...
Low conversion rates are an issue for most eCommerce businesses and it's estimated that the average eCommerce store only converts at about a 2.68% rate. The worst part in all of this is that conversions are often lost at the very last minute. Checkout abandonment is something you should be paying... Read more...
The holiday shopping season is practically here, and many brands have been preparing all year for this moment. Being able to unlock market trends, discover changes from last year in consumer habits and manage logistical supply chains are all very important elements to address before the shopping sea... Read more...
With the holiday season only two months away, now is the perfect time to begin positioning your brand for the veritable onslaught of traffic and/or sales that will come in the fourth quarter. Many brands and businesses generate the largest segment of sales and/or traffic during the final 3 months of... Read more...
Even though last year’s holiday shopping season can still be seen in the rear-view mirror, some brands are already laying down strategies for the 2021 holiday shopping season. The most successful brands begin planning for holiday shopping seasons months in advance – and while we may not know wha... Read more...
Have you decided to launch your own homemade business and step into the shoes of an entrepreneur? If so, maybe you’ve been eyeing Etsy as a potential platform to sell your items on. Etsy has certainly gained in popularity over the years. It has become more mainstream, giving those with small busin... Read more...