In the world of online sales and/or brand management, visibility is key. Even if you have products and services galore, ample quality content and an awesome message, none of that will resonate unless people can actually find you. The act of building a solid, loyal audience takes both time and dedica... Read more...
Small businesses and brands can find themselves in a tough position when it comes to marketing. On one hand, they need attention in order to be successful; on the other, you need a certain level of success in order to generate attention. Because of this, brands have to find a number of increasingly ... Read more...
Generating brand awareness is a crucial component of any marketing effort. It's not good enough to merely drive traffic to your website: you want to convert those visitors into loyal fans and shoppers, and then leverage that to increase visibility in comparable audiences. Brand promotion requires a ... Read more...
The social media presence of any brand can be a strong selling point for first-time visitors and potential customers. It can provide your brand with a voice that is unique and that allows you to interact in ways that a standard website or blog simply cannot provide. However, all is not perfect in so... Read more...
Have you been trying to get with the times and embrace social media to help build your brand? If it’s Twitter you’ve had your eye on then you are probably well aware of the massive audience it offers. With that said, you want to be sure you go about things in the right way so you build your bran... Read more...
The struggle of content creation is real. Some brands are fortunate enough to have entire teams dedicated to the creation of content. Such diversity and full-time dedication leads to some pretty amazing results most of the time. For the rest of us, though, content creation can be a maddening experie... Read more...
Every single day, many different people begin pursuing their dreams and passions by building brands on the internet. It has never been easier to get started and be seen by large numbers of people, but there are plenty of disadvantages and challenges that come with the territory. Unfortunately, many ... Read more...
Content creation can deliver many unique benefits for any brand or business. When the phrase “content creation” is used, many people think about website pages, blog posts, news articles and other forms of text-based context. It is this type of content that helped build and shape not only the int... Read more...
In the age of instant communication and the fast-as-light spread of information, any potential success story or flop can quickly reach people all around the world. Brands and businesses often use this to their advantage, but it can sometimes be a painful negative with respect to their reputation. Al... Read more...
Many brands exude a sense of excitement and appeal, needing little in the way of creative story-telling to sell a product or convert a consumer. Various clothing lines, sports cars and forms of tech all may share this in common, yet they are drastically different in scope. On the other hand, plenty ... Read more...