Building Your Brand on Twitter: It Doesn’t Have to Be Difficult
Have you been trying to get with the times and embrace social media to help build your brand? If it’s Twitter you’ve had your eye on then you are probably well aware of the massive audience it offers. With that said, you want to be sure you go about things in the right way so you build your brand right – and quickly. There’s no need to stress, we’ve got you covered with a list of tips you can put to use right away.
Get Familiar with Twitter
First things first, before you even send out your first Tweet you will want to familiarise yourself with Twitter. Take a look at other businesses who are using it; how they use it, what gets retweeted, what gets likes, etc. You also need to learn the specifics, as in how you post content. Content can include text, photos, videos, and music. You’ll find it won’t take you long to become a Twitter expert.
It Doesn’t Have to Be Time Consuming
The great thing about Twitter is that it doesn’t have to be time consuming. In fact, you can start to build your brand in as little as ten minutes a day. Where the secret lies is in consistency. So instead of sending out all kinds of Tweets in one day, stay consistent and send out one or two a day.
Be Selective in the Content You Post
Now that you know how to post and how often to post, the next logical step is determining what to post. Here’s a simple rule – make sure content is relevant and high-quality. Don’t just post for the sake of posting. The last thing you want to do is turn off your followers and annoy them with useless content. You want them to feel interested, invested, and looking forward to your posts. Posts that catch their attention are more likely to be retweeted by them, which then broadens your audience.
Of course this is a great platform for sharing upcoming promotions, events, deals, news, and other items that will seem exciting to your audience. It’s a great way to generate interest in your brand and products/services.
Take Time to Reply
Just as you take time to post each day, you should also be taking time to reply to comments and Tweets. You don’t just want to respond to a handful, you need to respond to each and every one. Again this will show people that you are interested in engaging with them, and they will be more inclined to follow you.
Follow those Who Follow You
Another factor to consider is who to follow. It’s always wise to follow leaders in your actual industry, but it’s also smart to follow your followers. If you can, set a target amount to follow each day. It doesn’t have to be massive, just a handful is great.
A Fabulous Free Marketing Source
For businesses using Twitter is acts as a fabulous free marketing source, which is pretty hard to come by. You can connect with large groups of people at one time, and have fun in the process.