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Posts tagged with Adwords

Upcoming Features to Expect in AdWords
Comments Off on Upcoming Features to Expect in AdWords, 24/07/2017, by in Google, Marketing, SEO

With a new user interface and featured unveiled in Google AdWords, many marketers are learning how to use these new options. From new promotion extension options to household income targeting, there's a lot to unpack and appreciate with these recent changes. As the platform becomes more nuanced and ... Read more...

What Makes Your AdWords Campaign Cheaper (or Costlier)?
Comments Off on What Makes Your AdWords Campaign Cheaper (or Costlier)?, 23/04/2017, by in Google, Marketing

Building a successful marketing campaign requires reaching out to people in a variety of places. Through email, through social media and through search engines are just three of the most common venues for advertising, but there are many more. With Google specifically, there is a huge demand by brand... Read more...

AdWords vs SEO: Which is the Best Choice for You
Comments Off on AdWords vs SEO: Which is the Best Choice for You, 18/11/2016, by in Marketing, SEO

SEO or Search Engine Optimization is one of the best ways to attract traffic. With more than 60% of today’s internet traffic coming from search engines, allocating the majority of your internet marketing efforts towards SEO can prove to be effective in the long run. AdWords, on the other hand, ... Read more...

Running AdWords PPC Campaigns? DON’T Do These Things
Comments Off on Running AdWords PPC Campaigns? DON’T Do These Things, 21/07/2016, by in Marketing

Google AdWords is by far the most popular search engine marketing solution in the world. Its relative ease of use, low cost and intuitive reach all make it very popular among businesses, and that is before considering that Google arguably has access to the largest audience in the world. Countless bu... Read more...

New to Paid Search/AdWords? A Few Things You’ll Want to Know
Comments Off on New to Paid Search/AdWords? A Few Things You’ll Want to Know, 18/02/2016, by in Marketing

Google AdWords has provided brands and businesses with an unprecedented ability to be recognized in the global market. The first major ad promotion portal on the web, AdWords remains the largest solution available to people who want to target search users in any language, in any search criteria and ... Read more...

Three Simple Filters to Improve Google AdWords Use
Comments Off on Three Simple Filters to Improve Google AdWords Use, 06/10/2015, by in Google, Marketing

Google AdWords gives bloggers, website owners and marketers in general the ability to promote products, services and features via search in a way that organic search cannot immediately provide. Rather than spending weeks, months or even years building reputable search ranking and visibility, bidding... Read more...

Here Are Some Key Reasons Why AdWords Is Failing You
Comments Off on Here Are Some Key Reasons Why AdWords Is Failing You, 15/07/2015, by in Google, Online Business

In an age where organic competition is tougher than ever, most people are moving past older strategies that focused solely on search engines for traffic. With the invention of social media, brands have found an ever-increasing pool of audience-members through which to connect, promote content and in... Read more...

Three AdWords Tools That Will Revolutionize Your Campaigns
Comments Off on Three AdWords Tools That Will Revolutionize Your Campaigns, 01/04/2015, by in Google, Marketing, Plugins and Tools

The world of PPC campaigns has never been more competitive, and it takes a keen eye to stay on top of the ad game. Between a growing number of websites in every niche competing for the same ad space and increasing prices for ads across the board, it is no wonder that ad marketers want to be sure to ... Read more...

Important AdWords Elements You Might Be Missing
Comments Off on Important AdWords Elements You Might Be Missing, 20/11/2014, by in Google, Marketing, Online Business

When tasked with managing multiple AdWords campaigns, it can be easy to forget to check on every single one on a regular basis. Between monitoring budgets, CTRs, and your overall goals, a lot can get lost in the details. We all want to get the most out of our campaigns, but sometimes, it can be diff... Read more...

How Google’s Recent AdWords Changes Will Affect You
Comments Off on How Google’s Recent AdWords Changes Will Affect You, 21/09/2014, by in Google, Marketing, News

As of a couple of weeks ago, Google announced that users of AdWords would no longer be able to select specific matches via bidding, and instead would have to select these in conjunction with likely matches (i.e.: typos and variations of the specific keyword). This has lit the entire AdWords world on... Read more...

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