With hundreds of millions of users all around the world spending more time than ever on social media, an increasing number of brands have considered and implemented new marketing and advertising strategies to appeal to these individuals. In the past, advertising was an expensive, broad-based affair ... Read more...
With so many ways to reach out to potential customers and readers, it comes as no surprise that millions of advertising campaigns are running across various social media sites and search engines at any given time. Many think of giants such as Google and Facebook when planning their next big advertis... Read more...
In competition for your advertising dollars are two affiliate networks that comprise the vast majority of search engine traffic: Google's Adwords and Yahoo! Bing. New data released shows some pretty clear trends between the two behemoths, outlining who does better when it comes to overall impression... Read more...
Nobody has to tell you that your small business is important. Even more so is the way in which you allocate funds for any advertising efforts – whether they be conventional banners or social media targeting. If you have ads pinging to Google, Bing or other platforms and want to get the best bang f... Read more...
If you have been considering various elements of an online advertising campaign, then most likely your thoughts have shifted at one time or another to the importance of aesthetics and how they impact functionality in a given advertisement. With plenty of professional assistance available and the fle... Read more...
When choosing a venue for advertising your website or business, there may be some confusion as to who you should use. Google and Facebook are two highly reputable and easy to use platforms in which you can custom target the individuals who will see your advertising, but the choices do not end there.... Read more...
The concept of social media has opened gateways never before accessible when it comes to advertising a product or service. Figuring out how to access each target demographic on these separate social networks can be a pain for an entrepreneur that does not have prior social networking experience. For... Read more...
We have all seen advertisements for other websites on Google and various search engines that work to consistently drive traffic to those sites. Unfortunately, many of us cannot afford to take out a major campaign to advertise our sites and so we must resort to other measures. There are plenty of exa... Read more...
LinkedIn is currently the most popular social networking tool for professionals and at its latest count there were over 100 million users. This is great news if you look at it as a marketing tool, as by maintaining a presence on the website you can increase your customer base and generate leads th... Read more...