Most small businesses are fully aware of the fact they need to have a good website in today’s internet obsessed world, but when you are running a business, it’s hard to find the time to revamp your website. Redesigning websites takes time and costs money, but if you are time-poor and there isn’t a lot of money in the petty cash tin, fear not because you get a lot of bang for your buck with the following tips.

Revisit Your Content

Have you looked at your website recently? Unless it is a brand new site, the chances are good that your content is looking a bit tired and dated. It’s sensible to revisit existing content at least once a year. Some pages will be evergreen, in that they never go out of date, but others may be past their best and in need of a rewrite.

If your website has hundreds of pages of content, it’s a tall order to rewrite the lot, so analyse your site and see which pages don’t perform as well as they should. Are there new keywords you can include? Is the content boring?

Do a full analysis and see if there is anything you can do to make your site content more engaging and interesting.

Multimedia Content

Following on from the previous tip, now is a good time to talk about multimedia content. Video, photographs and infographics are very popular these days. Supplement your text content with videos, great photographs and images, and interesting infographics.

Multimedia content is very shareable, so you are likely to enjoy better social engagement if you include video in blog posts and web pages, but don’t forget to add social share buttons to your website.

Be aware that other sites might use your images if they are particularly good. There is a lot of open source imagery out there, but it tends to be rather generic. Small website owners often use other people’s images in the belief that the copyright owner will never find out. It’s worth doing a web search for your images and if you find any on other sites, politely ask the webmaster to include a link back to your site in return for use of the image. If they refuse or ignore your request, file a DMCA Takedown Notice.

Voice Search

Voice search is rising in popularity, so think about the types of phrases people might use when using Siri or similar to find a product or service. For example, if you were optimising a plumbing website for keywords, you might include “plumber Leeds” in the text, but voice searches tend to be more natural, so a better key phrase would be “I need a plumber in Leeds”.

Include natural key phrases in your content and Google will send more voice search traffic your way.

This is just a small selection of quick and easy ways to boost your website in 2017. Let us know how you get on!