In the age of high speed internet and mobility, more and more brands have moved toward multimedia marketing as a way to connect with their fanbases and potential customers. In the past, it was virtually assured that any emails, posts or blogs would contain mere text and images in order to convey a message. With the rapidly decreasing cost of multimedia devices, more businesses and webmasters have moved toward video as an affordable way to make a lasting impression. Not all videos are created equal, however. In the following article, we will discuss how you can get the most effectiveness out of your multimedia creations and how you guarantee maximum success for any video project going viral.

Use Emotion

It is no secret that emotion plays a huge role in any form of media – whether it is a great novel or a dramatic television series, people want to feel moved and motivated. Even if you are pinging YouTube videos to your users on a daily basis, very little will be achieved if the message is conveyed in a drab or generic fashion. Why should someone care about your message? What are the benefits of acting upon your plea? These are questions that must be addressed in any effective video, but you must also reinforce these concepts with an emotional connection. Many people use real life stories to drive home the point that their video wishes to make.

Simplify the Message

In order to have maximum appeal to viewers, your message needs to be a simple one. While many may lament over the idea of having to dumb down their message in order to gain exposure, virtually every successful multimedia enterprise recommends this general approach. After all, you are not giving a TED talk – you are trying to reach as many people as possible and spread the word about your brand, cause or mission. A good rule of thumb is to ask yourself, “can a 10 year-old understand this?”. If the answer is no, then you need to head back to the drawing board and revise your pitch.

Encourage Action

The final element of effective video production is to encourage users to take some form of action. In some cases, that may be a call to action to change their lifestyles via the use of your product. In other cases, it may pertain to doing charitable service through an organization. Whatever the goal, you should be pinging YouTube videos that clearly outline a message and convey a sense of action to viewers. After all, there is no real point in making a fancy video if you do not then encourage viewers to act upon it after the fact.

Conclusion

As costs decrease and the ability for anyone to make a video continues to increase, users will find more competition within the video segment of content marketing. If you want your video to stand out from the rest and be effective, then there are three simple elements to remember: use effective emotion to convey a message, ensure that your message is simple enough for anyone to understand and encourage your viewers to take action once complete.