There are so many ways that we can express ourselves. From face-to-face conversations to emails and texts, conveying information, emotion or anything else has never been easier. As more people rely on online sources for information, experience, advice and even entertainment, more choices have popped up. Blogs are a naturally popular way for brands and individuals alike to reach people.

It’s important to cultivate a strong readership because that is ultimately what sustains a blog. One part of that is making sure that your blog posts are easily readable and enjoyable. Today, let’s review some straightforward tips on how to make your blog more readable.

Use Simple Language

With so many different types of blogs covering every topic imaginable, it can be hard sometimes to provide one-size-fits-all advice. However, one tip holds true no matter what audience you’re targeting: keep your language simple.

Whether you’re pinging your website with basic how-to content or reaching out to professionals within a highly-important niche, most people appreciate – and are more likely to read – content that is written from a simple perspective. This doesn’t mean dumb down your content and offerings: rather, it means using words, phrases and syntax that are easy to follow. There is clear evidence to suggest that the more complicated and complex your vocabulary, the greater the number of people are who merely skim content or leave your blog altogether.

Keep Sentences and Paragraphs Short

The longer your sentences and paragraphs, the less likely people are to read them. You have total control over how you format blog posts, so you want to opt for a more straightforward feel.

Imagine each sentence is a tweet: this will help you keep sentences shorter while conveying the same info. Likewise, paragraphs should never have more than four sentences. When combined with effective formatting, your blog posts will be easily digestible and more likely to generate engagement.

Avoid Rambling

With an unprecedented amount of content competing for attention these days, you have to be short and to the point. One great contrast that has emerged is the preference between search engines and readers with respect to content length. While search engines like long-form content, readers generally prefer shorter posts. You should aim to make each blog post around 500 words (give or take 100) for optimal performance across both entities.

Add Multimedia

Most people these days expect content to be multi-faceted. When it comes to blog posts, you’ll find out that the best-performing ones generally have more than just text to them. Each time you publish a new post, make sure that you’re also incorporating images, embeds, videos and any other forms of content relevant both to your niche and the post. While it is possible to over-do it, a few strategically placed images and videos can go a long way toward further explaining the topic and keeping attention spans focused on your posts.

Pinging your website with readable blog posts is one of the most essential elements of proper blog management. By adding other forms of multimedia, shortening your sentences and paragraphs, using proper formatting and keeping the language simple, you can make a big splash with your audiences.