In pursuit of building more reliable sources of traffic and increased brand awareness, countless websites and brands seek out new, intriguing and unique ways to attract attention. With search engines now more scrutinizing than ever and with an unprecedented amount of competition across all mediums, many brands are turning to strategies that micro-target specific communities.

This broader effort may feel less productive due to the smaller audiences involved, but the relevance of the brand and/or topics compensates by providing higher rates of clicks and conversions.

One such avenue through which brands are finding success is Reddit. This major community platform can help connect brands with audiences that truly find their content relevant; let’s look at how this platform can help your brand flourish.

A Plethora of Niche Audiences

Perhaps Reddit’s biggest selling point for brands wishing to expand their reach is the huge number of small, niche communities present on the network. Even the most niche of brands are likely to find one or more subreddits where discussions and engagement along their brand’s lines of focus are already occurring.

While these communities can be quite hostile to brands pinging websites at them in a promotional sense, with hard work and meaningful contributions to the community, casual and relevant mentions of your brand’s offerings can receive positive reception.

Easy to Get Featured

Because of Reddit’s format, the most popular and/or interesting content tends to rise in the ranks of each subreddit. This can result in rapid and meaningful visibility for brands wishing to share information, promote ideas or encourage conversions.

Again, while these communities can be hostile to blatant self-promotion, viable strategies for sharing information and marketing effectively do exist. Additionally, Reddit also offers paid promotions, which can immediately generate visibility for your brand or business (however, be advised that community members can interact with these ads in the same way they can with a standard post).

Comprehensive Advice

For brands wanting to interact in real-time with other people who understand concepts such as SEO, marketing, content creation and web development, Reddit can be an invaluable tool. It is here that – much with like any other topic – users can find a plethora of unique subreddits dedicated to the discussion of these issues.

Whether you’re wanting to figure out the effect of pinging websites with backlinks or how audiences react to a variety of marketing efforts, the subreddits available on Reddit dedicated to these topics are filled with information that can help your brand flourish.

Great Customer Service Opportunities

Last but not least, Reddit allows anybody to create a new subreddit for discussion. It is here that you can create a specific subreddit for your brand, which can help provide information to customers and help promote your brand across the platform. It’s also a great way to answer user questions whenever they arise.

By pinning a variety of FAQs and helpful links in the description of your subreddit, you can help facilitate the answers to many users’ questions and build a viable Reddit community at the same time. This can also be an exceptional way to reduce the number of customer service inquiries you have to field; with the information already provided via the subreddit, users will be able to find what they need to know rather than contacting you.

As one of the most popular and powerful networks online today, Reddit presents many unique opportunities for brands. Whether it is to market, learn or assist your audience, Reddit is powerful and flexible enough to accommodate.