In a digital environment, competing for virtual real estate is essential. With an ever-growing number of brands and businesses competing for the same audience, it is vital to make the best impression possible. While this can be done through innovative and thought-provoking content, not all forms of this approach automatically guaranteed success.

Inevitably, branching out across multiple channels and mediums is imperative for brands seeking to reach a maximum number of people. With both organic and paid methods of marketing designed to do just that, a combination of strategies must be utilized. Many resort to paid marketing strategies, but there are still many great free promotional opportunities available.

Today, we’ll look at some free ways to garner attention and exposure for your brand or business in the digital world.

Create YouTube Content

Depending on how you define the term “social media”, YouTube is the world’s most popular social media platform. With an ability to reach potentially billions of people, businesses and brands often overlook the potential that content on this platform can provide.

Not only can YouTube videos help brands make names for themselves within their respective niches, but the content can help improve search rankings and produce additional visibility elsewhere. As such, pinging search engines (on YouTube and elsewhere) with video content is a great method for boosting exposure.

Be a Guest Blogger

Generating attention for your brand sometimes can take the form of doing good for others. Guest blogging has long been a popular method for attracting traffic and attention: by creating content for other websites and influencers, your reputation and brand can gain valuable exposure among audiences you might not otherwise reach.

While some of the auxiliary benefits of guest blogging have been questioned in recent years, what is undeniable is that the creation of engaging content written from a position of authority can help augment your brand’s appeal and influence among targeted demographics.

Solicit Product Reviews

For businesses in particular, one of the easiest ways to generate buzz and exposure online is to generate product reviews. Countless brands use this approach as a low-cost way to get multimedia-rich content created by others in front of audiences that may be interested in their offerings.

Sending out free products to influencers and reviewers is easy enough. While not all will choose to review your product(s), the attention generated by the reviews you do earn can create great exposure that drives traffic to your website and bolsters sales.

Appear on Podcasts

To ensure your brand is pinging search engines and social media with mentions as often as possible, reaching out to different communities is imperative. One of the most popular ways in which to do so through others’ projects is to appear on podcasts as a guest. As an emissary for your brand, you should be able to speak with some authority about the niche(s) you serve.

Given that there are podcasts about virtually everything, finding an opportunity to be involved with another brand’s podcast is relatively easy.

Ultimately, generating more exposure for your brand doesn’t have to be an expensive endeavor. With these strategies (and many others), even the smallest of brands can garner a massive expansion in exposure.