While there has been evidence for several years that social media can and does impact search engine optimization, it has remained fairly obscure in terms of the specific actions or inactions that search engines measure for SEO benefit. Lately, however, search engines are becoming more open about the... Read more...
There is a well-documented need for social media engagement in today's world of online interaction, but many brands find it difficult to drum up excitement for their products, services or messages. Social media can be an unforgiving place when it comes to brands with boring messages and untested tac... Read more...
Social media has become increasingly mainstream over the last ten years and these days pretty much everyone from 8 to 80 uses at least one social media network on a daily basis. But whilst you probably frequent sites such as Facebook in your personal life without giving it much thought, it is vital ... Read more...
The use of social media in today's online-driven world is an absolute revolution in the most literal sense of the world. While the internet in general provided ways for people from all over the world to connect with one another and share ideas, social media has taken communication to the next level.... Read more...
Years ago, Facebook was an excellent tool for social media managers who wanted to connect with audiences because it was virtually guaranteed that a large percentage of connected users would see your content. As time passed, however, Facebook continued to tweak the algorithms that determined who woul... Read more...
With one of the world’s oldest digital mass communication methods still going strong – email – many have wondered how best to maximize its effectiveness with newer forms of communication. For practically everyone, social media instantly comes to mind. This platform has allowed billions of peop... Read more...