Every so often, search engines change the way in which our websites are displayed in search results. Recently, Google enacted one of these periodic changes. This has created a bit of buzz around the topic of title tags – since they remain the main focus of any displayed feature in search results â... Read more...
Any content marketer should understand the value that various forms of content can have for promoting a blog, website, store or charity. When it comes to video content in particular, this can make or break some pitches, appeals and calls to action. Video results have increasingly become prominent in... Read more...
As SEO continues to evolve, some of the past meets some of the present and future. It comes as no surprise that a variety of tactics have changed over time as search engines seek to prevent individuals from gaming the SEO system, but many people have held on tight to their beliefs and tactics – ev... Read more...
There was a time in which blanketing the internet with links, advertisements and discussions about your website was enough to boost it into the top rankings of any set of search results. In the first days of SEO, efforts were focused more upon quantity than quality; search engines were relatively un... Read more...
The nature of SEO is simple, yet complex; easy to understand, yet complicated to the point of frustration. Because of this fluid nature, many people find out that what works in one industry might not provide as much benefit in another. The most basic forms of search engine optimization – link buil... Read more...
With literally millions of websites now on the internet and in competition with one another in multiple ways, it can be daunting to find any room whatsoever for opening a new website without some competition. Because competition is so stiff in almost every niche, people have become increasingly reli... Read more...