Entrepreneurs have to add value to an idea before it becomes a business. Having an idea is not enough, and a hobby is often just that; an idea that you enjoy executing in your free time but that you have not put the work into to turn into a business. Turning a hobby into a viable business can be a g... Read more...
Shopify as a platform does a lot of the SEO work for you, but that doesn’t mean that you can’t do things on your end to improve on some of the work they’ve done. You can still tweak your titles and meta-descriptions to make your site more visible and target high search/buying intent keywords. ... Read more...
A website is one of the biggest ways that your customers interact with you. In the bid for an attractive website that draws customers in, many firms make mistakes that have the opposite effect. Here are some of the key errors that are made. Optimizing Images While you don’t have to avoid cutouts... Read more...
Internal links are crucial for two important reasons: they are an important ranking factor, and they are essential for a great user experience. Internal links help direct search engine bots to important content, helping them make connections between different pieces of content, thus helping more pag... Read more...
Having a sound content creation plan is crucial to a good marketing campaign, no matter what stage of development your business is in. Initially, you should be aiming to keep things controlled and use your resources sparingly because you will likely have more attractive options for investing in your... Read more...
The most successful businesses use data as a basis for everything they do, from the decisions they make to the types of marketing campaigns they run. Ecommerce metrics are crucial for all ecommerce businesses as they are the basis on which their owners make decisions. These metrics paint a picture o... Read more...