More and more brands have begun utilizing social media and search engines as ways to drive valuable traffic to their websites, blogs and stores. While many may think of search engine optimization as the first way in which to do this, paid advertisements on sites like Google and Facebook have also be... Read more...
Over the past several years, the youngest generation has come of age and with this development, more and more companies have had to learn how to cater to their consumer tendencies. Unfortunately, many traditional business models have failed to grasp the millennials in the same way as previous genera... Read more...
In SEO, the phrase, ‘Content is King’ has long been held in high regard, but it is only really the last couple of years where anyone has seriously paid attention. For many years the experts in the field have been crying out for good quality content, but there have always been businesses who have... Read more...
The moment Facebook appeared to jump on the hashtag bandwagon, people in the industry immediately started to wonder what the potential might be for marketing. Facebook kept their cards remarkably close to their chest initially, with the official line being that there would be no hashtag related adve... Read more...
With hundreds of millions of users all around the world spending more time than ever on social media, an increasing number of brands have considered and implemented new marketing and advertising strategies to appeal to these individuals. In the past, advertising was an expensive, broad-based affair ... Read more...
With so many social media platforms in existence these days, many brands feel stretched to the breaking point when it comes to the proper maintenance of each. Even though aggregate updating systems exist that can push status updates to multiple platforms simultaneously, proper social media managemen... Read more...