The popularity of digital marketing might make you think that traditional marketing is dead. This is far from the truth because there are lots of businesses that see great success with it. SMEs can spend a lot of time and creativity crafting the perfect traditional marketing campaign, with the main ... Read more...
Video has emerged as one of the most important parts of any team's marketing strategy. Studies show video has the highest returns on investment on any marketing media format. However, marketers still face challenges when getting their video marketing strategy off the ground. We have looked at severa... Read more...
About three years ago, Google introduced Google Analytics 4. This is one of the biggest updates to one of the most important tools anyone who cares about website data uses. Google says that it is meant to streamline measurement standards as well as help businesses succeed. Since this is such a big a... Read more...
Social media gives businesses various tools to track, test, refine and target their ads with incredible accuracy. One of these tools is the Facebook Pixel now called the Meta Pixel. This is a data-gathering tool that helps you target users on Instagram and Facebook using data about the types of peop... Read more...
No one wants to exclude any group of people when communicating. Marketers, businesses and content creators do this all the time without realising it. This is because exclusive and divisive words have been a part of our languages for so long that we often do not realise when we are being exclusionary... Read more...
Google makes a lot of money selling ads, so it may seem odd that the company would go out of its way to block ads. The one thing many people do not know is that Google is big on user experience and this radiates from the services they offer down to what users see and find through their services. Goo... Read more...