Remembering just how crucial the concept of exposure is to any brand is consistently needed to remain committed to marketing in general. Whether your brand is generating email campaigns or growing its social media presence, understanding why these various elements of marketing are important also hel... Read more...
The need for a well-informed marketing strategy – whether you’re targeting email, search engines or social media – is generally understood by most brands. What isn’t understood is the level of complexity and individual decisions that must be made with each marketing campaign or SEO strategy.... Read more...
Brands, businesses and blogs alike have a fundamental need for marketing solutions. Whether they be organic efforts such as social media and SEO or paid solutions via PPC campaigns, this array of options makes it possible to reach a maximum number of people within one or more audiences. However, ... Read more...
Recently, it was announced that the popular social media app TikTok is being banned in the United States. While its final fate isn’t entirely determined (the company has been given 45 days to either close or be bought by others), the disruption is worrying for many brands that may have customized ... Read more...
For a wide variety of blogs, brands and businesses, appealing to the customer is a primary goal. Content created with the sole purpose of persuading individuals and inspiring them to action is at the core of content marketing and content creation, but some businesses face a more difficult challenge.... Read more...
For many years, the competition among content creators has only continued to escalate. In these situations, bloggers and brands have resorted to the creation of more thorough and informative content in order to remain relevant in search engine results and other mediums (such as social media and emai... Read more...