If you run an online business, Google Shopping could be a powerful platform for you. It allows businesses to serve ads following a search. Because the ads posted are highly relevant and displayed prominently, Google Shopping can benefit your business in numerous ways. For businesses that are not usi... Read more...
Google announced in 2021 that it would include page experience signals as part of its search engine ranking criteria. Google seems to be focused on the experience that users get on web pages, resulting in this change to their ranking algorithm. If you have not heard of the page experience ranking si... Read more...
If your site’s traffic is highly dependent on search engine searches, one of the worst messages you can get is that you've received a manual strike from Google. Google penalties can be disastrous to businesses and many are never able to recover from them. You should know, however, that they are no... Read more...
Data analytics remains a very challenging part of modern marketing efforts. It can be very overwhelming, especially for those who are not experienced enough or do not have the right tools to do it right and benefit from it. Google Data Studio is a business intelligence tool that was created to help ... Read more...
Being seen by Google is an incredibly important aspect of SEO: some might say it is the most important aspect of it. Because of this, countless brands focus on improving their SEO as it pertains to Google’s algorithms. While other search engines exist and may have different algorithmic preferences... Read more...
Many bloggers and entrepreneurs thrive by providing the public with reviews on new, important or even seemingly trivial products. These reviews help fuel billions of dollars in economic transactions every single day, impacting where people shop and what they buy. Many have even monetized the process... Read more...