For many years, content creators and brands have relied on keywords as one of the many ways to target audiences and inform search engines of their website's intent. The term “keyword” seems simple enough: something that provides contextual value to those who happen to discover it. Yet keyword... Read more...
About Pingler
In our last post, we shared several tips for reshaping your SEO campaigns to produce better overall results. With more brands competing for search engine visibility than ever, having as many tips and plans as possible to increase said visibility is a must. This is why we felt compelled to share even... Read more...
Search engine optimization encompasses dozens of different strategies and actions, all in the pursuit of increased visibility and authority within a niche. While plenty of new methods for marketing and gaining exposure now exist, the ability to be seen in organic search results is still one of the m... Read more...
Comments Off on These Marketing Efforts Will Never Go out of Style,
19/03/2018,
by Pingler in Marketing
Over the decades, businesses and brands have had to constantly re-invent themselves and appeal to new audiences. Such is life in a world that's constantly changing: what might work today isn't guaranteed to work tomorrow. Perhaps no more is this true than in the world of marketing, where tactics and... Read more...
There are dozens of unique ways to market a brand or business: unfortunately, most of them cost money. These pricey yet highly-effective strategies can be great for earning major and immediate exposure, but not all businesses can afford to sustain the effort indefinitely. Even if paid media campaign... Read more...
The role that backlinks play in maximizing both SEO and traffic has been called into question in recent years. While the direct correlation between a simple link earned and the benefit that comes with it has shifted, there is undoubtedly real benefits that still exist from generating links back to y... Read more...
Countless entities fight on a daily basis for inclusion and prominence in search engine results. Whether you're a small, local business or a multi-national brand, the need for exposure in search results remains one of the most important aspects to proper marketing. Within each search engine result p... Read more...
Comments Off on How Browser Extensions Can Improve Your SEO,
09/03/2018,
by Pingler in Online Business,
SEO
For years, people have used countless tools and reports to better understand which efforts are most likely to produce ideal SEO outcomes. As time has passed, the demands have only grown larger and more complex, requiring more analytical power and research than ever before. Most bloggers and webmaste... Read more...
Comments Off on What Local Businesses Should Do to Improve Search Engine Visibility,
07/03/2018,
by Pingler in SEO,
Start Up Businesses
Small businesses with a local footprint have difficulty attracting new audiences. Whether it be competition from larger entities or a naturally small potential audience, these brands must fight for every visitor, customer and impression. Organic search engine visibility remains one of the most effec... Read more...
Comments Off on Why Your Business Should Consider Open Source Solutions,
05/03/2018,
by Pingler in Online Business
Online businesses and brands have many unique advantages available to them. Without the need to maintain an expensive physical retail or commercial presence, even the most basic of entrepreneurs can begin offering products and services globally. With minimal overhead in many areas, these savings can... Read more...