The vast majority of search engine optimization focuses on text-based search results – and for good reason. The overwhelming share of search results still occur and appear within text-based parameters, and optimizing for these results is the easiest format for brands and businesses. Nevertheless, ... Read more...
Brands and agencies with journalistic credentials have been responsible for delivering information about current events and local happenings since the emergence of news itself. These entities have adapted over time to conform to a variety of changes, including the emergence of the internet and digit... Read more...
Generating attention and exposure for any brand or business today is both unprecedentedly easily and difficult. With the array of tools and resources available, reaching audiences has never been easier. However, such access has also created a huge insurgence of competitors that make it difficult to ... Read more...
Periodically, the need to change or otherwise move your website will occur. This could be due to a necessary upgrade in your hosting or a more technical challenge when revamping your website for the modern era. Regardless of what may be, these changes can cause temporary yet large changes in ranking... Read more...
Cloud computing technology has already passed its infancy stage. Many industries have realized the benefits and begun to integrate the technology into their businesses. One of the key sectors that can benefit tremendously from the cloud is marketing because cloud computing can fundamentally change i... Read more...
Without a solid content foundation, no online brand, business or blog can hope to navigate the turbulence that comes with long-term digital presence. Whether your focus is via search engines, social media or email marketing, persuading audiences is a quintessential component of success. At the core ... Read more...
For any business or brand seeking to garner the attention of its audience, capturing their attention for extended periods is the primary struggle of long-term brand permanence. Ultimately, some brands may seek to sell products, while others provide services. To make the process even more complex, so... Read more...
For many years, search engine optimization specialists have focused on Google as the end-all, be-all search engine target. It is true that this is a viable strategy: with the majority of search engine users utilizing Google as their primary search engine, the largest and most robust audiences on a g... Read more...
The past year has been a rough time for people across the globe. From everyday workers to mega corporations, the influences of the pandemic have changed how we all do business, interact with one another and even absorb information. Because of this, it should not be surprising that the effects of the... Read more...
Marketers are constantly working to improve the quality of email campaigns. They try to provide relevant content at the right time for strictly organized segments. But all these efforts will be in vain if your perfectly crafted emails suddenly end up in the spam folder. Today's article provides a co... Read more...