Since the dawn of the internet and search engines in general, brands have used keywords to adequately target select markets and be seen by relevant audiences. In the past, it was quite easy to use – or even abuse – these methods to obtain visibility. However, it is much more difficult to take ad... Read more...
Brands and businesses have been using the psychological concept of “free” since storefronts emerged in the modern world. Whether it be the classic “buy one get one free” staple or a simple offering for no absolute cost, this tried and true strategy remains a valuable component in the marketi... Read more...
Recently, Google has completely overhauled its analytics systems – with a variety of opinions being expressed on the new changes. While some people are absolutely livid at some of the tweaks, there are a few arguably positive features and additions that have been included. Many want a return to th... Read more...
Numerous features added to YouTube over the past few years have made it increasingly better from the perspectives of both viewers and content creators. From a better set of tools to monitor impressions, views and other metrics, to more relevant video suggestions for audiences, the platform is consta... Read more...
Being able to reach a large and diverse audience is the key for most brands’ chances of success. A wide number of opportunities exist within each niche; on a global scale, even small areas of interest can be home to the whims and wishes of millions of people. Yet being able to reach all of these i... Read more...
WordPress has massive popularity on a global scale, giving it unprecedented reach into the homes and devices of billions. Webmasters and brand managers love the ease of us that WordPress offers, with its popularity anchored around being able to install and activate any number of useful plugins and s... Read more...
While many self-employed content creators and entrepreneurs have full control (and responsibility) over their day-to-day operations, there are many more online brands and businesses that rely upon the input and decisions of others. Because of this, many people in charge of managing online brand repu... Read more...
It’s easier than ever to create a website from scratch in relatively no time at all. Driving this trend arguably more so than any other aspect is the availability of WordPress, which powers more websites online today than any other single service or content management solution. Even complete novic... Read more...
As the nature of online browsing has changed, so has the demand for new and intriguing forms of content. Many years ago, a simple combination of text and GIFs could be enough to convey thoughts and entertain the masses. Today, however, it takes much more effort to reach your audience, persuade them ... Read more...
Security is of the utmost importance these days. For any person active online, keeping both personal and financial information secure can be a challenge. Through the use of strong passwords and common sense, most people can safeguard their information with minimal worry. However, the same cannot ... Read more...